The role of brand image in forming airlines passengers' purchase intention: study of Iran aviation industry

Shafiee, Majid Mohammad; Sanayei, Ali; Shahin, Arash; Dolatabadi, Hossein Rezaei

doi:10.1504/ijsom.2014.065370

Cited by 18 publications

(12 citation statements)

References 67 publications

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“…It used three items consisting of competitive, good value for money and many price cuts to measure price/promotion from Downs (1970). Finally, mall loyalty items extracted from Shafiee et al (2014), El Hedhli et al (2013) and Chebat et al (2009) were considered.…”

Section: Methodsmentioning

confidence: 99%

Mall image, shopping well-being and mall loyalty

Shafiee

Es-Haghi

2017

IJRDM

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Purpose This study was carried out to identify mall image dimensions, analyse and discuss how shopping well-being is influenced by mall image and impacts on mall loyalty with the moderating role of gender differences. Besides, the relationship between hedonic value (HV) and utilitarian value (UV) on shopping well-being are investigated. The paper aims to discuss these issues. Design/methodology/approach Through a questionnaire, data were obtained from shoppers at the biggest and the most remarkable malls in Tehran that has a high level of brand awareness. A two-stage method of structural equation modelling was used for testing the hypotheses. Findings The results show that shopping well-being is affected by mall image and HV but not by UV. In addition, as indicated in previous researches, this study supports the idea that shopping well-being influences mall loyalty. In other words, it is argued that shopping well-being is more about pleasure and fun than doing task-oriented activities. Originality/value Most of the mall image dimensions overlapped each other, therefore the purpose of this research is to choose and introduce the best and the most comprehensive combination of those dimensions. Also, in spite of the recent emergence of the shopping well-being concept, it has proved to be delicate in the Iranian context through value, consumer well-being, consumption experiences and sociological life space theories in the quantitative method. In addition, this study shows that shopping well-being is a subjective well-being. This is in contrast to what the common Islamic philosophers opine. Additionally, not only did it propose how to make shoppers more loyal through shopping well-being, but it also discussed the role of gender difference on the subject of shopper loyalty phenomenon. More importantly, this study enables other researchers to investigate cultural differences in this region and make it possible to compare Middle Eastern Countries, especially Iran, to other countries.

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Section: Methodsmentioning

confidence: 99%

Mall image, shopping well-being and mall loyalty

Shafiee

Es-Haghi

2017

IJRDM

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“…Furthermore, prior works in Iran and other countries (e.g. [30], [42], [58]) explore factors that drive online shopping and influence customer satisfaction; however, this paper concerns the impact of online services, including service quality and improvement, on customer loyalty and online repurchase intentions in an Iranian population.…”

Section: Lin and Sunmentioning

confidence: 99%

Behavioral Customer Loyalty in Online Shopping: The Role of E-Service Quality and E-Recovery

Shafiee

Bazargan

2018

J. theor. appl. electron. commer. res.

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124

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Nowadays, the internet has become a suitable platform for the trade of products and services. Online shopping transactions are carried out without face-to-face contact; thus, various factors can affect customers' purchase intentions. In addition to aesthetics and ease of use, trust is a critical factor which allows customers to choose an online store. Online merchants need to find ways to keep trusting customers satisfied and loyal. This paper investigates how customer loyalty can be created and/or enhanced in online shopping. The statistical population of the study includes the customers of several online stores in Iran. Data collection is carried out using a questionnaire. The results indicate that information security and website performance influence eservice quality both positively and directly. Also, responsiveness, compensation, and contact positively influence e-recovery. E-recovery has positive impact on e-loyalty, which in turn significantly affects online repurchase.

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“…In today's competitive world, companies need to utilise powerful tools like the brand helping them differentiate themselves from their competitors (Asian et al, 2009;Tavakoli et al, 2012). In addition to having a strong brand, the importance of the brand needs to be established in the minds of customers, so that they are somehow emotionally linked to the brand (Shafiee et al, 2014).…”

Section: Introductionmentioning

confidence: 99%

An examination of the interplay between country-of-origin, brand equity, brand preference and purchase intention toward global fashion brands

Pool

Arisian

Abareshi

et al. 2018

IJBFMI

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This study aims to propose and empirically test a behavioural model of consumer perceptions of country-of-origin, brand equity, brand preference and purchase intention in the context of fashion brands in Iran. To provide a detailed understanding of customers' perceptions of purchase intention, a survey study was conducted. The research model is validated, and the developed hypotheses are tested using a structural equation model (SEM). Country-of-origin is shown to be positively associated with brand equity. Consistent with expectations, our results reveal that brand equity influences brand preference and purchase intention. Findings also support the hypothesised relationship between brand preference and purchase intention. The present research is one of the pioneer studies that highlight the importance of purchase intention with regard to fashion brands in promoting a luxury market. This study contributes to the literature by developing and testing a comprehensive research model using SEM and offers important guidelines to international marketers who are planning to introduce their fashion brands to the Iranian market.

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The role of brand image in forming airlines passengers' purchase intention: study of Iran aviation industry

Cited by 18 publications

References 67 publications

Mall image, shopping well-being and mall loyalty

Mall image, shopping well-being and mall loyalty

Behavioral Customer Loyalty in Online Shopping: The Role of E-Service Quality and E-Recovery

An examination of the interplay between country-of-origin, brand equity, brand preference and purchase intention toward global fashion brands

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