2018
DOI: 10.4236/oalib.1104882
|View full text |Cite
|
Sign up to set email alerts
|

The Role of Branding on Educational Performance in the Egyptian Private Universities

Abstract: This paper aims to investigate the role of branding in achieving a good performance level for Egyptian universities. It explains the value of impact of each dimension of the Branding, which are: Design, Communication and Feedback, on Performance, represented in Alumni, Employment and Learning Efficiency. Regression analysis and SEM were conducted and results show that none of the Branding dimensions significantly affects Learning Efficiency. On the other hand, all Branding dimensions are significantly affectin… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
1
1
1

Citation Types

0
3
0

Year Published

2020
2020
2021
2021

Publication Types

Select...
5

Relationship

0
5

Authors

Journals

citations
Cited by 5 publications
(3 citation statements)
references
References 36 publications
0
3
0
Order By: Relevance
“…The reliability test is designed to test reliability, consistency and stability of the test results (Rashwan et al, 2018). Cronbach’s α coefficient is the most commonly used reliability measurement, usually referring to the average half-confidence coefficient obtained by all possible item division methods of the scale.…”
Section: Empirical Results and Analysismentioning
confidence: 99%
See 1 more Smart Citation
“…The reliability test is designed to test reliability, consistency and stability of the test results (Rashwan et al, 2018). Cronbach’s α coefficient is the most commonly used reliability measurement, usually referring to the average half-confidence coefficient obtained by all possible item division methods of the scale.…”
Section: Empirical Results and Analysismentioning
confidence: 99%
“…Scale reliability test. The reliability test is designed to test reliability, consistency and stability of the test results (Rashwan et al, 2018). Cronbach's α coefficient is the most commonly used Table 1.…”
Section: Reliability and Validity Analysis Of The Scalementioning
confidence: 99%
“…Likewise, since the role of agriculture in transforming the economy cannot be overstressed by serving as the source of food for human and animal and provides raw materials for industrial sector. More so playing a significant role in the reduction of poverty of nations (Rashwan, Ragheb, & Bary, 2018), therefore calls for enhancing agricultural sector performance. Also, the research study must be able to explain succinctly components of non-oil in Thailand n growth; so as to be able to examine the structure and policies needed to be put in place as regarding to the improving of the country's agricultural sector.…”
Section: Entrepreneurship and Sustainability Issuesmentioning
confidence: 99%