2021
DOI: 10.15406/oajs.2020.04.00162
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The role of business strategy to create a competitive advantage in the organization

Abstract: The business strategy is a significant factor that can be used to strengthen and improve the organization. It can create competitive advantages as more significant than the foreign market, thereby realizing sustainable commercial development where the survival and continuity in the Organization for the best. Consequently, the study aims to explore the relationship between the role of business strategy on creating a competitive advantage in the organization. Previous limited studies have been highlighted the im… Show more

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Cited by 20 publications
(18 citation statements)
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“…The key word in strengthening and maintaining competitiveness in the competitive era is the strategy (Stephen P Kaufman; A Steven Walleck, 1980). This statement is reinforced by several research results which show that strategy is a tool that is considered effective in building competitive advantage (Abdulwase et al, 2021;Maryani & Chaniago, 2019;S et al, 2021). More specifically (Milano, 2021) states that one way to create a competitive advantage is to make your product's features or benefits superior to your competitors.…”
Section: Introductionmentioning
confidence: 90%
“…The key word in strengthening and maintaining competitiveness in the competitive era is the strategy (Stephen P Kaufman; A Steven Walleck, 1980). This statement is reinforced by several research results which show that strategy is a tool that is considered effective in building competitive advantage (Abdulwase et al, 2021;Maryani & Chaniago, 2019;S et al, 2021). More specifically (Milano, 2021) states that one way to create a competitive advantage is to make your product's features or benefits superior to your competitors.…”
Section: Introductionmentioning
confidence: 90%
“…So for the growth motive, choosing a business unit with the best prospects can help avoid inefficient and can give a firm a unique resource (better strategy) CA. Altogether, a company can not only be defined by a combination of tangible assets and resources but through intangible resources such as strategies and processes (Abdulwase et al, 2020), which are an important source of CA. Based on the above findings (Bower, 2017;Arrfelt et al, 2015), the study proposes that gaining a CA through picking the winning business unit can be a way through efficient resource allocation.…”
Section: Mediating Role Of Competitive Advantagementioning
confidence: 99%
“…Just as it is the desire of every organization to maximize its profitability [84], the main driver of the same is a competitive advantage that follows a social mission. As long as a social organization or business enterprise has capable leadership with clearly outlined vision and mission statements [85], it is easier to attain their objectives [86]. That is why laying down competitive advantage strategies is vital in the organization [86,87,88].…”
Section: The Relationship Between Competitive Advantage and Social En...mentioning
confidence: 99%
“…As long as a social organization or business enterprise has capable leadership with clearly outlined vision and mission statements [85], it is easier to attain their objectives [86]. That is why laying down competitive advantage strategies is vital in the organization [86,87,88]. An indepth analysis in the paper has considered numerous entrepreneurial competencies that a social enterprise needs to put in place for fair competition and a good position in the business world.…”
Section: The Relationship Between Competitive Advantage and Social En...mentioning
confidence: 99%