The Role of Contingency Awareness, Involvement and Need for Cognition in Attitude Formation

Priluck, Randi; Till, Brian D.

doi:10.1177/0092070303257646

Cited by 59 publications

(54 citation statements)

References 34 publications

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“…Low involvement means that behaviour does not necessarily reflect attitudes or knowledge (Chaffee & Roser 1986;Priluck & Till 2004). However, if there is a need for farmers to use nutrient budgets more effectively*that is, a need for farmers to respond to the outcomes of their budget and change the way in which they manage parts of their farm*these results indicate that there is a need to increase the level of involvement in nutrient budgeting.…”

Section: Discussionmentioning

confidence: 99%

“…Awareness of an issue or problem, involvement in that issue or problem and the need to think through a problem or issue are all required for attitude formation (Priluck & Till 2004). To illustrate, in evaluating a communication campaign designed to increase recycling, Larson & MassettiMiller (1984) found that although there was no change in recycling behaviour there were attitude changes, but only amongst those people who already recycled (i.e.…”

Section: Involvementmentioning

confidence: 99%

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Involvement: a novel approach for understanding responses to nutrient budgeting

Bewsell

Brown

2011

New Zealand Journal of Agricultural Research

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The New Zealand dairy industry has responded to concerns about the impact of dairying on the environment by implementing a range of voluntary policy initiatives. One initiative emphasises that all dairy farmers have systems to manage nutrient inputs and outputs, with the completion of a nutrient budget as a measure of achievement. The research outlined in this paper was designed to explore the effort farmers put into responding to the policy in order to determine their involvement in nutrient budgets. Qualitative interviews with 20 dairy farmers were undertaken. The results suggest that involvement with the current policy is low. Further work is required to determine whether and how involvement could be increased to help industry and policy makers with the next stage of this initiative. This research demonstrates that understanding how involved farmers are in an issue is one way of highlighting possible policy adoption drivers and barriers during the implementation process.

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Section: Discussionmentioning

confidence: 99%

Section: Involvementmentioning

confidence: 99%

Involvement: a novel approach for understanding responses to nutrient budgeting

Bewsell

Brown

2011

New Zealand Journal of Agricultural Research

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“…Along with this theory, humor can serve as a peripheral cue to persuasion and stimulate delayed responses to brands (including attitudes). However, as noted by Petty and Cacioppo 27 and Petty et al 28 , these responses are less persistent over time and less predictive of behavior than attitudes triggered by the central route.…”

Section: Prank Effects On Brands -Implications From Theory Of Hu-mormentioning

confidence: 88%

Prankvertising – Pranks as a New Form of Brand Advertising Online

Karpińska-Krakowiak¹,

Modliński²

2014

MMR

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A practical joke (i.e. a prank) belongs to a category of disparagement humor, as it is a playful act held to amuse, tease or even mock the victim, and to entertain the audience. Although humor has been long exploited in broadcast and print advertising, the use of practical jokes is a more recent phenomenon esp. in digital marketing. The development of the Internet and social media creates new opportunities for using pranks as disguised adverts embedded in online strategies and there is an increasing number of companies which exploit pranks as a creative content solution for their on-line presence. As there is little academic endeavor devoted to this subject, this paper forwards a theoretical and practical framework for pranks. It recognizes pranks as innovative forms of digital advertising and it analyses their potential in terms of branding effectiveness (e.g. in maximizing brand reach, exposure, brand visibility, drawing consumer attention, eliciting strong emotions etc.). Possible prank effects are inferred from the theory of humor and from the secondary data collected by the authors of this paper. Key challenges, risks and limitations are discussed and relevant examples are provided. The paper concludes with several research areas and questions to be addressed in future empirical studies.

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“…In advertising, the effects of attitude conditioning have been proven in different contexts. A product associated with a pleasant piece of music is evaluated higher than one associated with disagreeable music [43], The effects of evaluative conditioning are stronger in forming attitudes (the case of new brands) than in changing already established ones (the case of familiar brands) [44]. In this latter case, some research studies did not manage to change attitudes [45], while others registered some small-scale changes [46].…”

Section: Attitude Conditioning Produces Effects On Implicit Attitudesmentioning

confidence: 99%

Non-conscious Effects of Marketing Communication and Implicit Attitude Change: State of Research and New Perspectives

Courbet¹,

Fourquet-Courbet²

2014

Int J Journalism Mass Comm

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The article shows that many psychological effects of the marketing communication, sometimes called "non-conscious effects", really produce implicit attitude changes. We show that the theoretical and methodological framework of implicit attitude is well adapted to study these effects and to open new perspectives to study the persuasion in a marketing communication context. On the basis of research conducted within advertising contexts, product placement and TV sponsorship, four types of non-conscious influences are examined: a) non-conscious perception of brands, b) low-attention and forgotten exposures, c) attitude conditioning, d) brand insertion into emotional contexts. While discussing the contributions and limitations of major research methodologies, we highlight new perspectives likely to further the progress of research. We open up new perspectives first to increase the ecological and theoretical validity of methodologies; secondly, to improve the validity of effects measure. At a practical level, we posit that the measures of effects currently used by advertising agencies and advertisers underestimate the effects of marketing communication campaigns. A third research perspective endeavors to better understand the links between implicit and explicit attitudes on the one hand, and behavior on the other hand. The article gives some basis to the field called by some people "neuromarketing".

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The Role of Contingency Awareness, Involvement and Need for Cognition in Attitude Formation

Cited by 59 publications

References 34 publications

Involvement: a novel approach for understanding responses to nutrient budgeting

Involvement: a novel approach for understanding responses to nutrient budgeting

Prankvertising – Pranks as a New Form of Brand Advertising Online

Non-conscious Effects of Marketing Communication and Implicit Attitude Change: State of Research and New Perspectives

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