The role of country brand in providing economic resilience

Abstract

The paper summarised arguments and counterarguments on analysis of economic resilience. The bibliometric analysis on economic resilience using the software VOSviewer allowed identifying the four core scientific schools: R. Martin (University of Cambridge, Cambridge, United Kingdom); A. Rose University of Southern California, Los Angeles, United States; C.S. Holling; H. Wolman (The George Washington University, Washington, D.C., United States); I. Briguglio (L-Università ta' Malta, Msida, Malta). The generalisation of the scientific papers and approaches on solving issues mentioned above proved that the core indicators of economic resilience assessment were macroeconomic stability; microeconomic market efficiency; good governance; social development. The paper aimed at the analysis of the marketing determinants impact on the economic vulnerability of the country. The hypothesis of the paper was no statistically significant difference in the level of economic vulnerability for countries that implement effective branding policies and do not take appropriate actions. The study checked hypothesis using the methods and instruments as follows: for the normal distribution of the statistical data – the Shapiro-Wilk test; verification of the equality of dispersion in the statistical data using the Levine’s test; parametric (One-way ANOVA: F-test) or non-parametric test (Kruskal-Wallis rank test). The object of the investigation was European Union countries which were classified on the six groups by the experts of the FutureBrand rating. The empirical data confirmed the hypothesis mentioned above. Thus, the findings proved no statistically significant difference between the leading indicators of the level of economic vulnerability according to the essential component – macroeconomic stability, which was estimated using indicators: General government deficit (-) and surplus (+) - annual data; unemployment rate. Keywords brand, government deficit, government surplus, unemployment rate, ANOVA

Global Image of Countries and Immigration Flows

“…To evaluate a country's brand, based on previous studies (Shymon et al, 2020;Goda, 2021;Fernández-Crehuet et al, 2021;, the Future Brand Rating Agency methodology (FutureBrand, 2023) was utilized. This methodology employs a comprehensive assessment, incorporating insights from surveys conducted with over 2500 respondents.…”

Framing a Regional Spatial Development Perspective: The Relation between Health and Regional Performance

“… at the fourth stage, there was checked the grouping of regions for the presence of heteroscedasticity of disparities in individual clusters using the Levine method (Shymon et al, 2020):…”

The impact of tax gap on macroeconomic stability: Assessment using panel VEC approach

“…Modern scientific research empirically confirms that social (Nelson, 2017;Kharazishvili et al, 2020;Hanić & Jevtić, 2020), environmental (Lyulyov et al, 2019;Miskiewicz, 2018;Pimonenko et al, 2020), cultural (Zandi et al, 2020), political (Yelnikova & Barhaq, 2020), institutional (Dkhili, 2018;Chygryn et al, 2018;Shkolnyk et al, 2020), financial Djalilov et al, 2015;Melnyk et al, 2018;Sanusi et al, 2017;Kuek et al, 2021), innovation and investment (Vasylieva & Kasyanenko, 2013;Povolná & Švarcová, 2017;Zakharkina et al, 2018;Pisár et al, 2020;Rutkauskas & Stasytytė, 2020;Petroye et al, 2020), marketing (Harust & Melnyk, 2019Bondarenko et al, 2020;Shymon et al, 2020) factors in various combinations could both significantly strengthen and reduce the current level of macroeconomic stability of the national economy and its economic growth. Scholars also argue that the level of shadowing of the economy by increasing tax gaps affects the country's investment attractiveness, increases barriers to the country's entry into trade unions, promotes the outflow of labor and capital from the country, which directly affects the macroeconomic stability of the national economy (Kasztelnik, 2020;Nguyen & Luong, 2020;Ostrowska-Dankiewicz & Simionescu, 2020).…”