The Role of CSR Communication in Strengthening Corporate Reputation

Afandi, Wan Nor Hidayah Wan; Jamal, Jamilah; Saad, Mohd Zuwairi Mat

doi:10.35631/ijmtss.417005

Cited by 3 publications

(4 citation statements)

References 46 publications

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“…It refers to how the company is perceived by stakeholders, including customers, investors, employees, regulators, and the public. Corporate reputation is commonly regarded as an intangible asset that has an influence on the profitability and sustainability of a corporation (Wan Afandi et al 2021). Several publications in the extant literature evidence that organisations that develop strategies, policies, and practices related to social responsibility have higher levels of perceived reputation (Yan et al 2022).…”

Section: Csr Corporate Reputation and Corporate Philanthropymentioning

confidence: 99%

Interplay between CSR and the Digitalisation of Bulgarian Financial Enterprises: HRM Approach and Pandemic Evidence

Zahariev,

Ivanova,

Zaharieva

et al. 2023

JRFM

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The study presents the economic, managerial, and societal perspectives on corporate social responsibility (CSR) as a basis for adding value to enterprises. It investigates the interplay between the digitalisation of activities and the management of Bulgarian financial enterprises, with a focus on HRM and CSR initiatives in a pandemic situation. The study tests the hypothesis that, in pandemic conditions, the CSR of Bulgarian financial enterprises is positively correlated with the digitalisation of general and human resource management. To assess the level of engagement of financial enterprises with CSR causes during the pandemic, the study employs a methodology comprising descriptive statistics and ordinal regression. The main conclusion, based on a nationally representative survey of Bulgarian financial enterprises, is that banks and insurers that heavily invest in digitalisation have demonstrated a higher level of commitment to CSR causes during the COVID-19 pandemic, while conservative and less digitally advanced financial enterprises have had limited CSR activity. By adopting fintech and insurtech solutions directed towards societal needs, market demands, and customer satisfaction, financial enterprises increase their efficiency. Our analysis confirms the interplay between the digitalisation of financial enterprises and support for CSR causes.

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Section: Csr Corporate Reputation and Corporate Philanthropymentioning

confidence: 99%

Interplay between CSR and the Digitalisation of Bulgarian Financial Enterprises: HRM Approach and Pandemic Evidence

Zahariev,

Ivanova,

Zaharieva

et al. 2023

JRFM

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“…In addition, empirically (Afandi, 2021) has established that CSR is one of the indicators that can be used as a factor to strengthen the company's reputation. Therefore, companies need to fully understand the concept and standardization of CSR in order to create success in its implementation (Afandi, 2021). Next, companies that implement sustainable CSR programs will also strengthen the corporate image and repurchase interest in the company.…”

Section: Concretementioning

confidence: 99%

“…These various factors explain that companies in Indonesia still really need literacy and guidance in planning to implement to understand the concept of CSR in depth. This refers to the opinion (Wan Afandi et al, 2021) that companies should develop CSR strategies to strengthen their reputation. This opinion means that companies need to fully understand CSR in depth so that they can create a sustainable program.…”

mentioning

confidence: 99%

Digital Literacy Analysis of Corporate Social Responsibility Conducted by Pt Olahkarsa Inovasi Indonesia

Safira,

Anggraini

2023

JEP

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Literacy is an important part of CSR implementation. If the company is literate, the company can improve the quality of its company using strategies related to CSR. PT Olahkarsa Inovasi Indonesia in seeing this phenomenon tries to carry out literacy on the concept of CSR in Indonesia with digital content. Researchers, in this case, conducted research using qualitative methods with data collection techniques through interviews and observations with the aim of knowing the public communication model and information literacy model used by PT Olahkarsa Innovation Indonesia. The limits and scope of communication and literacy in this study regarding CSR is the digital literacy that has been done by the subject. This research refers to two theories, namely Aristotle's Rhetoric and THE SCONUL theory. This study aims to determine the process carried out by PT Olahkarsa Inovasi Indonesia to direct companies in sustainable CSR implementation.

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“…As revealed by Mc Williams and Sigel (2001), efforts to communicate CSR aim to gain a positive image, improve reputation, achieve product differentiation, and increase consumer loyalty through CSR. As for conducting effective CSR communication, it is implemented through the Website because it is helped by the many features and supports clear aspects of corporate communication (Jamal & Saad, 2021).…”

Section: Introductionmentioning

confidence: 99%

Communication Strategy Pertamina Green CSR Program to Supporting Sustainable Development Goals (SDGs)

Nurjanah,

Mutiarin,

Rasyid

et al. 2023

aspikom

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Pertamina shows the Company's high concern for environmental preservation through the Green Pertamina Program. Therefore, the research formulation focus on examining how the use of media in Pertamina Hijau CSR communication supports sustainable development goals (SDGs)? Approach This research uses a qualitative descriptive approach with content analysis methods on social media Instagram and Website PT. Pertamina in communicating Pertamina Green CSR. Data collection techniques through secondary data obtained from Instagram, websites, and related literature, journals and data sources. The results of this study indicate that Instagram is the most active communication medium to be used in communicating CSR and building awareness of sustainable development goals (SDGs), as well as using the website to support detailed explanations of the Pertamina Hijau CSR program as a form of accountability for program implementation. Pertamina has four empowerment initiatives to support the realization of SDGs in Indonesia, which include Education (Pertamina Smart), Health (Pertamina Sehati), Environment (Pertamina Hijau), and Community Development (Pertamina Berdikari).

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The Role of CSR Communication in Strengthening Corporate Reputation

Cited by 3 publications

References 46 publications

Interplay between CSR and the Digitalisation of Bulgarian Financial Enterprises: HRM Approach and Pandemic Evidence

Interplay between CSR and the Digitalisation of Bulgarian Financial Enterprises: HRM Approach and Pandemic Evidence

Digital Literacy Analysis of Corporate Social Responsibility Conducted by Pt Olahkarsa Inovasi Indonesia

Communication Strategy Pertamina Green CSR Program to Supporting Sustainable Development Goals (SDGs)

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