This study develops a model to advance research on public organization reputation by integrating crisis responsibility with charismatic leadership communication. Based on situational crisis communication theory, the model was tested using structural equation modeling with data obtained from a sample of 383 employees of public organizations in Malaysia. The mediation model indicated that the dynamic mechanism of charismatic leadership communication partially mediated the relationship between crisis responsibility and perceived organizational reputation during a crisis. These findings validated the proposed model and, in particular, confirmed empirically the central role of charismatic leadership communication processes in organization. This study provides insights into the role of charismatic leadership communication in the organizational reputation processes. The model established can serve as an instructive guide for both organization and corporate leaders in managing a crisis and reputation. A practical implication of the findings is that, during a crisis, a crisis leader should engage in charismatic leadership communication effectively to mitigate the crisis impact and strengthen organizational reputation. More important, the findings indicate that charismatic leadership communication contributed to organizational reputation explicitly brought charismatic leadership communication to the forefront of organizational reputation management.

Abstract. Organizational credibility, the extent of which an organization as the source of messages is perceived as trustworthy and reliable, is one important aspect to determine organization's survival. The perceived credibility of the messages will either strengthen or worsen an organization reputation. The primary objective of this paper is to revisit the concept of organizational credibility and its interaction with organizational outcomes such as organizational reputation. Based on the situational crisis communication theory (SCCT), this paper focuses on the impact of organizational credibility on organizational reputation following a crisis. Even though the SCCT has been widely used in crisis communication research, the theory still has its own limitations in explaining factors that could potentially affect the reputation of an organization. This study proposes a model by integrating organizational credibility in the SCCT theoretical framework. Derived from the theoretical framework, three propositions are advanced to determine the relationships between organizational credibility with crisis responsibility and perceived organizational reputation. This paper contributes to further establishing the SCCT and posits key attributes in the organizational reputation processes..

Purpose – Assessment rubric often lacks rigor and is underutilized. This article reports the effectiveness of the use of several assessment rubrics for a research writing course. Specifically, we examined students’ perceived changes and observed changes in their Chapter 1 thesis writing as assessed by supervisors using an existing departmental rubric and a new task-specific rubric. Methodology – Using action research methodology, two of the authors played active roles as the course supervisors, i.e., the practitioners. Two final year undergraduate students from a communication department (one from each supervisor) participated by writing three drafts of the first chapter of their research: (1) without a rubric, (2) with an existing departmental rubric, and (3) with a revised rubric. We collected artefacts of students’ writing drafts; students’ interviews; and supervisors’ reflections over the course of four months. We employed content analysis to evaluate students’ writing, while thematic analysis to analyze the students’ semi-structured interview and supervisors’ reflections. Findings – The findings suggest substantial improvements between the three drafts of students’ writing. Each student-supervisor pair acknowledged the improvements in the student’s writing after the introduction of the departmental rubric. With the newly revised rubric, they noted additional and more specific improvements especially in the scope of literature searches, problem statements, formulation of research questions, and operational definitions of variables; more generally, they also indicated improvements in the clarity of writing by using examples and providing relevant explanations tailored to the research topics. Significance – With effective scaffolding in supervision, students will regulate their learning and assess the quality of their own research report writing. We demonstrated the importance and benefits of a properly designed and validated rubric tailored to the program and course objectives to help students improve their writing drafts. Collective collaboration and input-sharing from faculty and instructors in developing and improving a rubric specific to the course and program objectives will produce quality assignments, provide constructive learning experiences for students, and achieve better grading for the program and department.

Health organizations are increasingly looking for effective strategies for interaction and for  maintaining long-term and mutually beneficial relationships with their employees. The growth  of digital environments in particular, during Covid-19 Pandemic has offered a fresh avenue for  employees to communicate with external publics through social media in crisis. During Covid  19 Pandemic, major healthcare sectors have been deeply impacted, nurses in Jordanian  hospitals are suffering from a great challenge from their top management due to weak  transparent communication and during a crisis, many reports nurses indicate that their  organizations or leaders do not promote communication or the sharing of information and  ideas. This represents the problem in which nurses do not have faith in the tolerance or  benevolence of their managers. Jordanian hospitals reputation is increasingly questioned  during the COVID-19 crisis (World Health Organization, 2020). This crisis involving  Jordanian hospitals has resulted in declining nurses trust in the health care sector and their  nurses more adversaries by sharing negative information about their hospitals on social media.  ultimately turned into emergence of crisis communication in the healthcare sector and the  decline of nurses’ support for their management. If the current trend persists, may likely lead  to an unfavorable reputation for future of health care sector in Jordan. Taking this into  consideration, the current paper expects to further explore and comprehend, employee's online  communication behaviors during Covid-19 Pandemic in Jordanian public hospitals. This  conceptual paper debates the antecedents that contribute across Jordanian nurses' motivation in  online communication behaviors based on a comprehensive literature review. In particular, the  paper elaborates on the proposed relationships between transparent communication,  symmetrical communication employee organization relationships, and online communication  behaviors. Based on the extended discussions of the proposed relationships, the paper also  provides an effective framework for future public relations scholarship of understanding  employees’ communication behaviors in online sitting. Therefore, identifying antecedents of  employee communication behaviors is a very pertinent, timely initiative to restore employees trust and obtain their support during a crisis. This can be done by utilizing a specific mechanism  to decrease threats in the public health sector and create positive results, such as positive  employee communication behaviors.

This conceptual paper discuss about the role of CSR communication in strengthening corporate reputation. A number of earlier studies argue that for CSR to be impactful on the stakeholders, corporations must communicate CSR information to their stakeholders. Thus, CSR communication plays a role in influencing customers’ perceptions and evaluations of corporate reputation. The author reviewed existing literatures that focus on corporate reputation and CSR communication. The review includes highlights on common measurements of corporate reputation and CSR communication tools and channels. Nevertheless, future studies may want to further investigate the relationship between CSR communication and corporate reputation with other possible mediating or moderating factor such as trust, csr knowledge and csr awareness.