2016
DOI: 10.15640/jmm.v3n2a13
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The Role of Customer Relationships Management in Achieving Competitive Advantage (A prospective study on a sample of employees at banks in Irbid city)

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Cited by 6 publications
(3 citation statements)
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“…The more the individual exerts himself in studying the problem, the greater the chances of communication. In other words, it is an ability that makes a person see that a particular situation can turn into new ideas (Al-Zoubi& Abu Brik, 2022).…”
Section: Administration Creativitymentioning
confidence: 99%
“…The more the individual exerts himself in studying the problem, the greater the chances of communication. In other words, it is an ability that makes a person see that a particular situation can turn into new ideas (Al-Zoubi& Abu Brik, 2022).…”
Section: Administration Creativitymentioning
confidence: 99%
“…The vision is deceptively simple. Companies work hard on gaining competitive advantage through building a deep understanding of the challenging relationship between organization and its environment (Al-Zoubi, 2012,). They take advantage of in-depth reporting tools and predictive models to analyze data and learn what happened in their business, why it happened and, eventually, what will happen.…”
Section: Cost Reductionmentioning
confidence: 99%
“…‫واإلبداع‬ ‫الكفاءة،‬ ‫بٌن‬ ‫العالقة‬ ‫فً‬ ‫كلٌا‬ ‫وسٌطا‬ ‫دورا‬ ‫لهم‬ ‫المتمٌزة‬ ‫واالستجابة‬ ، ‫الصناعة‬ ‫نوع‬ ‫كان‬ ‫أٌا‬ ‫أو‬ ‫صغٌرة،‬ ‫أو‬ ‫كبٌرة‬ ‫المنظمة‬ ‫كانت‬ ‫سواء‬ ، ‫فالعالقات‬ ، ‫تقود‬ ( ‫فٌها‬ ‫ٌعملون‬ ‫ومن‬ ‫المنظمات‬ ‫فشل‬ ‫أو‬ ‫نجاح‬ ‫والمٌزة‬ ‫األرباح‬ ‫تحقٌق‬ ‫أجل‬ ‫من‬ ‫العمالء‬ ‫وتوقعات‬ ‫طلبات‬ ‫لتلبٌة‬ ‫المنظمات‬ ‫تسعى‬ ‫حٌث‬ ‫التنافسٌة.‬ ‫الناجحة‬ ‫الشركات‬ ‫وتوطد‬ ‫منهم‬ ‫المزٌد‬ ‫وتجتذب‬ ‫بهم‬ ‫وتحتفظ‬ ‫لعمالئها‬ ‫قٌمة‬ ‫أفضل‬ ‫تقدم‬ ‫التً‬ ‫هى‬ ‫لحٌة،‬ ‫(أبو‬ ‫معهم‬ ‫عالقاتها‬ 2412 ‫إبراهٌم،‬ ‫؛‬ 2414 .) ‫من‬ ‫مجموعة‬ ‫الماضى‬ ‫فً‬ ‫المنظمات‬ ‫استخدمت‬ ‫وقد‬ ‫الع‬ ‫الرعاة،‬ ‫المباشر،‬ ‫البرٌد‬ ‫مثل‬ ‫عمالئها‬ ‫مع‬ ‫والتواصل‬ ‫للتفاعل‬ ‫التقلٌدٌة‬ ‫الطرق‬ ‫العامة،‬ ‫القات‬ ‫الشخصى‬ ‫والبٌع‬ ‫المنطوقة،‬ ‫الكلمة‬ ‫الصحفٌة،‬ ‫النشرات‬ ‫المعارض،‬ ( Al-Shoura et al, 2017 ) ‫ومع‬ ، ‫من‬ ‫اإلنترنت‬ ‫على‬ ‫المعتمد‬ ‫العمالء‬ ‫خدمة‬ ‫نحو‬ ‫المنظمات‬ ‫انتقلت‬ ‫المعرفة،‬ ‫مجتمع‬ ‫فً‬ ‫التكنولوجى‬ ‫التطور‬ ‫المح‬ ‫الوقت‬ ‫وفى‬ ‫وفعالٌة‬ ‫بكفاءة‬ ‫خدمات‬ ‫وتقدٌم‬ ‫التكالٌف،‬ ‫تقلٌل‬ ‫أجل‬ ‫العمالء،‬ ‫رضاء‬ ‫تعزٌز‬ ‫أجل‬ ‫من‬ ‫دد‬ ‫بهم‬ ‫واالحتفاظ‬ ‫ووالئهم‬ ( AbdelWarith, 2014;Al-Zoubi, 2016;Rahimi et al, 2017;Al-Shoura et al, 2017 ) .…”
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