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The study aims at identifying the concept as well as the factors of creative marketing in service organizations and recognizing the development in the service sector at a global level. The sample of the study was comprised of (16) Jordanian service organizations that were intentionally chosen. The sampled organizations represent 16% of the population. The study is an attempt to find out the role of creative marketing in reaching the competitive advantage in Jordanian service organizations while depending upon the basic factors of creativity in the marketing mix (7Ps). The significance of the study lies in the examination of the efficiency of creative marketing at the organizational level. Creativity refers to the trends adopted by the entrepreneurial organizations, which seeks to provide creative products and services while positively making a change in the competitive base. The creative process in organizations is shaped through researching and developing creative ideas in order to increase profits and investment revenues of successful products and services as well as improving the strategic status. The study has come out with several findings and recommendations that include: the necessity of establishing a department for marketing in the organization, defining whose responsibility it is to develop and to create new products by building a creative personnel that is highly educated in marketing, creating a balance in terms of creativity among various marketing areas and not only focusing on the product in spite of its significance, and structuring an administrative branch that is specialized in creativity particularly in marketing creativity in each of the sampled organizations. It was discovered that these organizations administrative branches sought to find out effective marketing ideas, filter them, evaluate them, and turned the useful ideas into innovative products and developed tangible products mainly to serve the customers of the organization.

Companies seek to utilise sustainability strategies to gain a competitive advantage and improve their performance. This research focuses on the role that sustainability plays in companies and its impacts on the firm performance and competitive advantage by taking Ikea as a case study. Ikea has made significant efforts to promote sustainability. The environment and local communities have benefited greatly from it. Ikea creates a variety of environmentally friendly items, such as those that conserve water or energy. It has also adopted new packaging techniques that can cut down on shipping and emissions. Additionally, many of Ikea's stores, shopping centres, etc. now have solar panels installed. Ikea engages in several sustainability strategies that are effective in preserving resources. Despite all of Ikea's environmental initiatives, the research revealed that Ikea sees sustainability as a competitive advantage. However, focusing on other sustainability practices in the future may have a positive impact on the company's performance. Starting with customer awareness of and interest in sustainable development, as well as customer satisfaction with the company's sustainable products, the impact may be felt over a longer period.

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This research was conducted to identify the measurement of estimated budgets and their impact on the management function and measure performance in banks as well as showing their impact on various management functions, including long-term planning with performance measurement and on administrative control operations and operations of the banking system and the most important types and a statement of the nature of the banks 'work regarding discretionary budgets. The study found that there is an effect of the use of discretionary budgets in Jordanian commercial banks by raising administrative efficiency and achieving the competitiveness of the bank and the estimated budgets contribute to the interpretation of strategic plans and the optimal use of resources and Profitability, In the long-term planning process, as the budgets reflected the plans of the banks' general budgets and contributed to giving administrative decisions in a timely manner.There is also an impact on the process of measuring performance, as the budget is a general tool to improve the efficiency of management and because it also reflects the future expectations of the higher management and in the process of administrative control where the bank had a role in monitoring the performance of employees and is a means of controlling the track and the plans of the bank and using the estimated budgets are foundations that contribute to the interpretation Distractions.