The Role of Customer Satisfaction as Mediation: The Effect of Accessibility and Amenities on Visitor Loyalty in Tourist Locations

Abstract

This study discusses how accessibility and amenities factors have an influence on visitor loyalty in the scope of tourism. The purpose of this study was to find out how much influence the level of accessibility and amenities has on visitor loyalty mediated by customer satisfaction. The population and sample in this study are visitors of Jawa Timur Park 3 on February 3, 2023 who visit drive a private car as many as 86 respondents. This study was designed using a causality research design with a quantitative approach where in this research the process begins with the preparation of a theoretical model and analysis as a basis for submitting hypotheses, then proceed with the preparation of operational concepts, to obtain a conclusion as a research finding. Data collection in this study was carried out by interviewing all respondents. The result of this study is that accessibility and amenities have an effect on customer satisfaction, accessibility and amenities have a significant effect on visitor loyalty, customer satisfaction has a significant effect on visitor loyalty, accessibility and amenities have a significant effect on visitor loyalty through customer satisfaction.