The role of customers’ perceived values of integrated resort brands in destination

Ahn, Jiseon; Thomas, Toney K.

doi:10.1016/j.jdmm.2019.100403

Cited by 27 publications

(26 citation statements)

References 64 publications

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“…Previous research also suggests that each sub-dimension of perceived value impacts loyalty. The emotional connection between stores and customers is difficult to imitate by competitors, and the level of emotional value can significantly impact customer loyalty ( Ahn and Thomas, 2020 ). Therefore, increasing customer emotional value is a very compelling market strategy in the customer-oriented new consumption era.…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

Effect of introducing virtual community and community group buying on customer’s perceived value and loyalty behavior: A convenience store-based perspective

2022

Front. Psychol.

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Customers’ declining receptivity to conventional marketing tools has been a challenge for convenience stores. To overcome this, retailers are turning to social media as a new, potent marketing tool for creating business prospects and encouraging direct customer interaction. However, it is still unknown how social media marketing affects the shifts in customer behavior. This paper expands on the relationship of “loyalty program (LP) + virtual community experience → perceived value → customer loyalty” in the traditional convenience store scenario, refining the variables of virtual community experience, perceived value, and customer loyalty. It also compares the effectiveness of different LP design structures (reward amounts × reward time limits) and explores the mediation impact of program loyalty and the moderation effect of alternative attractiveness. The results demonstrate the superior performance of LPs with an expiry policy and differential returns and highlight the importance of enhancing members’ virtual community experiences in fostering customer perceived value and loyalty. The results also show the minor negative moderation impact of community group buying and prove that emotional value significantly impacts customer loyalty. Still, the social value does not affect program loyalty. The recommendations are offered, such as designing growing-oriented and periodical zeroing LPs, as well as using new social media marketing tools (virtual community-based marketing) to empower traditional marketing techniques (LP-based relationship marketing) and constructing a “convenience store + community group buying” model. The findings have substantial theoretical and practical implications for traditional convenience stores in properly implementing loyalty and social media marketing tactics to maximize customer value and loyalty with a limited budget.

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Section: Literature Review and Hypothesesmentioning

confidence: 99%

Effect of introducing virtual community and community group buying on customer’s perceived value and loyalty behavior: A convenience store-based perspective

2022

Front. Psychol.

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“…In effect, the concept of tourist service value should account for more than just functional value. Therefore, hospitality and tourism studies have come to embrace a wider view of perceived value, treating the concept as a multidimensional construct (Ahn and Thomas, 2020; Eid, 2015; Rasoolimanesh et al , 2016). Gallarza and Saura (2020) suppose that multidimensional constructs, as opposed to unidimensional constructs, are preferable when trying to capture the richness of the tourism experience as a measure of perceived value.…”

Section: Introductionmentioning

confidence: 99%

Are functional, emotional and social values interrelated? A study of traditional guesthouses in Iran

Rasoolimanesh

Iranmanesh

Amin

et al. 2020

IJCHM

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Purpose This study aims to examine the interrelationships between the dimensions of perceived value, including functional, emotional and social values. The mediating role of emotional value between functional and social values and satisfaction have been hypothesized and tested. In addition, this study examines the moderating role of social value for the effect of emotional value on satisfaction. Design/methodology/approach Data for this study were collected from guests staying at two traditional guesthouses in Kashan, Iran. The authors applied partial least squares structural equation modeling to analyze 316 questionnaires completed by participants and for hypotheses testing. Findings The authors found positive and direct effects of all dimensions of perceived value on satisfaction. Moreover, the results indicated positive and significant indirect effects for functional and social values on satisfaction through emotional value. The findings demonstrated positive and strong effects of functional and social values on emotional value. The results do not support a moderating role for social value on the relationship between emotional value and satisfaction. In addition, the findings showed a strong and positive effect for satisfaction on revisit intentions. Originality/value This study makes a unique theoretical contribution to the perceived value literature by investigating the interrelationships between dimensions of perceived value. Moreover, this study explores several practical implications of these findings.

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“…Hedonic value is defined as the personal feelings of comfort, motivation, or pleasure generated during the consumption process. Utilitarian value emphasises the satisfaction of customers' needs is fully achieved in the consumption process, which is a task-oriented relationship (Ahn & Thomas, 2020). Customer orientation is used in the consumption process between enterprises and customers.…”

Section: Perceived Valuementioning

confidence: 99%

Perceived Value, Inter-functional Coordination, and Strategic Adaptation: The Perspective on Selecting Travel Agencies from School Travel Plan

Kan

2022

JoTS

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School travel plan (STP) is a significant tourism market for travel agencies; this study explores how travel agencies with customer orientation ability, product advantages, and high-quality service performance affect customer perceived value and the strategic adaptation of travel agencies from a resource-based view by moderating the effect of inter-functional coordination. Proportionate stratified sampling was used to select teachers and administrators from junior and high schools who participated in graduation trip selection for three years from Taiwan, and 183 samples were collected for analysis; likewise, PLS-SEM was adopted to verify the measurements and test hypotheses in the research. The scientific results indicate that travel agencies with customer orientation, product advantages, and high service performance positively impact customer perceived value. Inter-functional coordination has a moderating effect on customer perceived value and travel agency strategic adaptation. Travel agencies have customer-oriented characteristics that can clearly understand customers’ needs and prioritize them. Constantly reviewing customers’ needs and enhancing their perceived value can lead to increased sales volume in STP market. Effective communication and coordination are the critical effects of cooperation between travel agencies and other tourism industries, and travel agencies should quickly respond to schools and provide tourism products that meet STPs’ needs in Taiwan.

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The role of customers’ perceived values of integrated resort brands in destination

Cited by 27 publications

References 64 publications

Effect of introducing virtual community and community group buying on customer’s perceived value and loyalty behavior: A convenience store-based perspective

Effect of introducing virtual community and community group buying on customer’s perceived value and loyalty behavior: A convenience store-based perspective

Are functional, emotional and social values interrelated? A study of traditional guesthouses in Iran

Perceived Value, Inter-functional Coordination, and Strategic Adaptation: The Perspective on Selecting Travel Agencies from School Travel Plan

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