The Role of Digital Technologies in Increasing the Tourist Attractiveness of the Sverdlovsk Region

Radygina, Ye.G.; Okhrimenko, E.I.

doi:10.2991/aebmr.k.200502.190

Cited by 4 publications

(3 citation statements)

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“…In the current unstable situation, the government of the Russian Federation has been instrumental in supporting the tourism industry and has taken a range of initiatives to create conditions for sustainable development of the sector. Among the initiatives, there are strategies on shifting from international to domestic tourism, frameworks on managing risk factors and instability, extended support of economic sectors closely connected to tourism, as well as the digital transformation of the sector in order to reignite domestic tourism and facilitate sustainability [8][9].…”

Section: Resultsmentioning

confidence: 99%

Recreational and active tourism in the Urals: Potential for longevity and sustainable development

Stikhina,

Skopova,

Lapina

2023

E3S Web of Conf.

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The tourism industry has a direct impact on social and economic development, quality of life and longevity. Recently, the sustainable development of the industry has been actively supported by the government of the Russian Federation through national projects and initiatives. As the Ural region offers highly favourable location and a variety of places for recreational and active tourism, it is of utmost importance to consider the ways to promote the region as a tourist destination that provides unique opportunities for healthier lifestyles and active aging. This paper considers the existing issues that have to be resolved in order to promote sustainable tourism development in the Urals, as well as shows evidence of the benefits for further development of the territory as a sustainable tourist destination.

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Section: Resultsmentioning

confidence: 99%

Recreational and active tourism in the Urals: Potential for longevity and sustainable development

Stikhina,

Skopova,

Lapina

2023

E3S Web of Conf.

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“…As a rule, an audio guide consists of several audio fragments. the fragments are numbered and linked to the map of the area being examined or to the numbers of exhibits (Radygina and Okhrimenko 2020). If an audio guide offers a coherent and complete story from fragments, it is also called an audio tour.…”

Section: Literature Veriewmentioning

confidence: 99%

The Role of Digital Geography in the Development of Tourism and Tourist Activities

Rubtzov,

Zyryanov,

Firsova

et al. 2022

Int. J. Criminol. Sociol.

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Geography and tourism are interconnected and mutually enriching areas. Tourism, as the most susceptible activity to innovations, responds to digital geography by increasing population flows, developing territories, organizing services and leads to an increase in the level of self-organization of activities. Digital technologies are actively penetrating the field of excursions and independent tourism. Mobile audio guides capture the infinite variety of urban space, help young people get involved in the process of developing audio guides, update knowledge of geography, history, culture and form the skill of digital presentation of the knowledge gained. Digital technologies contribute to the intensive development of independent tourism in places inside of the "Infrastructures oecumene ". High rates of inbound tourism are registered in Iceland. Tourism in the form of a family trip by car is largely due to the arrival of digital services for accommodation and meals, car rental. In connection with the development of digital geography in the sphere of tourism, new areas of research are taking shape. The main aim of the study is to investigate the role of digital geography in the development of tourism and tourist activities and attempt to draw some practical and innovative conclusion since the tourism industry has been one of the most lucrative industries over the last decades. In this study, methods of analysis and synthesis of scientific literature, data from a review of audio tours of Perm on the izi.TRAVEL platform, and official tourism statistics from Iceland were utilized to fulfil the aim of the study.

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“…The introduction of digital technology has caused a revolutionary upheaval in the worldwide tourist sector, changing how companies engage with their clientele. Studies by (Nikhil, 2023;Radygina & Okhrimenko, 2020;Riyadi et al, 2019), and conceptual research on technological developments in tourism enterprises (Singh & Sharma, 2023) are just a few that have noted this trend. These studies emphasize how crucial digitalization, digital marketing, and the application of digital technology are to the travel and tourist sector.…”

Section: Introductionmentioning

confidence: 99%

Strategic Digital Integration: Unravelling the Impact of Social Media, Data Analytics, and Branding on Sustainable Marketing Strategies and Consumer Engagement in the Tourism Industry in Bali Province

Sudrajat

2024

IJBLE

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This study examines the complex dynamics of digital integration in Bali's travel and tourist sector, with a particular emphasis on the effects of branding, social media, and data analytics on customer engagement and sustainable marketing tactics. 355 different enterprises in the province responded to a quantitative analysis that was carried out. The structural model analysis validated all of the proposed hypotheses, while the measurement model assessment confirmed the constructs' validity and reliability. The findings highlight the beneficial connections between consumer involvement, branding tactics, data analytics adoption, social media integration, and sustainable marketing techniques. The study's conclusions can be trusted because the model fit indices show a respectable fit. This research highlights the strategic significance of digital integration for sustainability and customer connections, providing useful insights for companies trying to navigate Bali's tourism sector in the digital era.

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The Role of Digital Technologies in Increasing the Tourist Attractiveness of the Sverdlovsk Region

Cited by 4 publications

References 0 publications

Recreational and active tourism in the Urals: Potential for longevity and sustainable development

Recreational and active tourism in the Urals: Potential for longevity and sustainable development

The Role of Digital Geography in the Development of Tourism and Tourist Activities

Strategic Digital Integration: Unravelling the Impact of Social Media, Data Analytics, and Branding on Sustainable Marketing Strategies and Consumer Engagement in the Tourism Industry in Bali Province

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