“…Protecting vulnerable people in the community is a common benefit of most vaccines, and there is some evidence that efforts to improve understanding of community immunity (e.g., Hakim et al, 2020) may increase vaccination intention (Arnesen et al, 2018;Betsch et al, 2017;Logan et al, 2018). Some studies suggest that stressing the pro-social benefits of vaccination might not be as decisive as focusing on aspects related to one's own emotions (Chou and Budenz, 2020;Gavaruzzi et al, 2021;Tomljenovic et al, 2020). In the COVID-19 context, prosocial messages seem to be effective in promoting protective behavior (e.g., Jordan et al, 2020), but this may be driven by the protection of closer circles rather than by the community at large (Banker and Park, 2020).…”