The role of ethical problems related to a brand in the purchasing decision process: An analysis of the moderating effect of complexity of purchase and mediation of perceived social risk

Lopes, Evandro Luiz; Yunes, Lucas Zimbres; Freire, Otávio Bandeira De Lamônica; Herrero, Eliane; Pinochet, Luis Hernan Contreras

doi:10.1016/j.jretconser.2019.101970

Cited by 21 publications

(19 citation statements)

References 45 publications

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“…Overall, all these actions could reduce the dark connotations of brand addiction, emerged from this study, as literature highlighted that increasing the guilt conscience will enhance consumers' ethical intents (Steenhaut and Van Kenhove, 2006). Finally, by promoting these types of messages, marketers can defend themselves from ethical complaints, which represent today one of the most destructive criticisms for firms and brands (Lopes et al, 2020).…”

Section: Figure 2 Structural Modelmentioning

confidence: 73%

Brand addiction: brand characteristics and psychological outcomes

Francioni

Curina

Hegner

et al. 2020

JCM

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Purpose This paper aims to empirically test the influence of brand characteristics on brand addiction, as well as the consumers’ behaviors caused by this construct. Design/methodology/approach The paper adopts a Web-based self-completion survey by achieving a total of 529 completed surveys. Then, structural equation modeling has been employed by using SPSS AMOS. Findings Results highlighted how the brand characteristics of self-expressiveness, innovativeness and authenticity have a positive influence on brand addiction; brand addiction leads consumers to feel emotions of irritability and to adopt obsessive and compulsive behaviors toward the brand. Research limitations/implications Even if the choice of using a survey’s sample composed of students attending an Italian University ensures good internal validity of research (owing to the homogeneous character), the results are not generalizable (except for this population group). Practical implications The study identified two different spheres of brand addiction (one connected to the brand’s characteristics and the other to the consumers’ psychological-behavioral outcomes), along with possible strategies firms could adopt to strengthen the possibilities to transform their customers into addicted ones and to avoid/reduce the negative consequences deriving from brand addiction. Originality/value The paper provides a response to the call for more studies into the brand addiction analysis by empirically testing possible antecedents and outcomes, thus enriching the existing quantitative research focused on this concept.

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Section: Figure 2 Structural Modelmentioning

confidence: 73%

Brand addiction: brand characteristics and psychological outcomes

Francioni

Curina

Hegner

et al. 2020

JCM

View full text Add to dashboard Cite

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“…Castilho et al ( 2015 ) studied consumer behaviors and factors that influence consumer satisfaction and risk perception of buying own brand food (Castilho et al, 2015 ). Lopes et al ( 2020 ) use perceived social risk as a mediator to analyze the role of brand ethical issues in the purchase decision process. In the field of air pollution, PD to climate change can directly affect individuals' behavior and work indirectly through risk perception (Azadi et al, 2019 ).…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

Psychological Distance Toward Air Pollution and Purchase Intention for New Energy Vehicles: An Investigation in China

2021

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Air pollution in China has been drawing considerable attention in recent years. The emergence of new energy vehicles (NEVs) provides hope to reduce air pollutant emission. However, consumers' recognition and acceptance of NEVs remain at the early stage. This research aims to explore how consumers' environmental concern influences their NEV purchase intention. Specifically, this research conducted an online survey and an experiment to address the following issues: (1) how consumers' psychological distance (PD) toward air pollution influences their purchase intention for NEVs, and does their risk perception of the consequences of air pollution mediate this influence; (2) whether consumers' perceived price level of NEVs plays a moderating role in the relationship between risk perception and purchase intention; and (3) whether the construal level of stimulus can be manipulated to influence consumers' PD toward air pollution to increase their purchase intention for NEVs. The results of study 1, based on a total of 293 valid samples, show that consumers' PD toward air pollution significantly affects their purchase intention for NEVs, and risk perception of the consequences of air pollution plays a considerable mediating role. Meanwhile, consumers' perceived price level of NEVs has a significant negative moderating effect on the relationship between risk perception and purchase intention. The results of study 2, based on an online experiment, show that the construal level of stimulus can influence consumers' PD toward air pollution, which in turn affects their purchase intention for NEVs. The findings of this research have implications for businesses' promotional strategies and governments' policies. For instance, low-construal-level promotional materials can be developed to arouse consumers' environmental concern, thereby facilitating their eco-friendly consumption behavior. Governmental financial assistance and other policies can also increase consumers' willingness to purchase NEVs.

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“…In plenty of research fields, complexity is always a key factor that affecting the adopting progress, including self-evaluation [40] and purchasing decision [41]. In order to generate real and valuable financial data; SMEs must arrange dedicated employees to engage in information entry work, which increases the complexity of the work.…”

Section: Complexity (Mooring Effect)mentioning

confidence: 99%

Using extended complexity theory to test SMEs’ adoption of Blockchain-based loan system

et al. 2021

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Blockchain-based loan system can be summed up as: information exchange between various government departments; information exchange between enterprises and various financial institutions; detection of the actual use of loans in the form of encrypted currency. This technology is supposed to reduce a lot of financing costs for SMEs on average. Therefore, this research extends complexity theory to discover the factors that affect the use of Blockchain loan systems by SMEs. Complexity, perceived risk, perceived fairness and reward sensitivity prove to have significant effects on usage intention. Complexity proves to have moderating effects on other relationships. This research may contribute to the system performance improvement and provide opportunities for SMEs to share information with financial institutions or individuals around the world, thereby providing investors with equal opportunities for competition.

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The role of ethical problems related to a brand in the purchasing decision process: An analysis of the moderating effect of complexity of purchase and mediation of perceived social risk

Cited by 21 publications

References 45 publications

Brand addiction: brand characteristics and psychological outcomes

Brand addiction: brand characteristics and psychological outcomes

Psychological Distance Toward Air Pollution and Purchase Intention for New Energy Vehicles: An Investigation in China

Using extended complexity theory to test SMEs’ adoption of Blockchain-based loan system

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