The role of expressive and instrumental factors in measuring visitor satisfaction.

Uysal, M.; Williams, Joseph M.; Crouch, Geoffrey I.; Perdue, R. R.; Timmermans, Harry

doi:10.1079/9780851997490.0227

Cited by 7 publications

(4 citation statements)

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“…Therefore, the main elements of satisfaction, the expressive and instrumental attributes in tourism settings, can be examined within the context of tourism system representing two major components of the market place, namely, demand and supply. 59 A number of studies also have examined tourist motivation involved in travel and recreational activities. However, a limited number of tourism studies have addressed and examined the constructs of motivation and satisfaction in the same context.…”

Section: Satisfaction Destination Attributes and Motivationmentioning

confidence: 99%

Measuring tourist satisfaction by attribute and motivation: The case of a nature-based resort

Meng

Tepanon

Uysal

2008

Journal of Vacation Marketing

308

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Measuring tourist satisfaction plays an important role in marketing tourism products and services. The purpose of this study is to examine the relationship between destination attribute importance and performance, travel motivation, and satisfaction. It is hypothesized that tourist satisfaction of a destination is a function of attribute importance, performance, and travel motivation. A nature-based resort, serving as a short-term family vacation destination in South-east Virginia, was used as the study site for this research. Factor analyses were employed to identify the dimensions of the destination attributes on importance and performance, as well as tourist motivations. The composite delineated factors were used as indicators to measure the overall tourist satisfaction in the regression analysis. The results revealed that friendly/quality services and lodging performance are significant factors in determining the overall satisfaction, whereas food and location are of significant importance in the satisfaction evaluation. Travel motivation, `family/friend togetherness' in particular, although not a statistical significant factor, practically explains its influence on the overall tourist satisfaction of a resort destination.

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Section: Satisfaction Destination Attributes and Motivationmentioning

confidence: 99%

Measuring tourist satisfaction by attribute and motivation: The case of a nature-based resort

Meng

Tepanon

Uysal

2008

Journal of Vacation Marketing

308

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“…The literature on tourist motivation indicates that the examination of motivations based on the push and pull factors has been generally accepted (Uysal et al, 2004). Finding motivations of grandparents help tourism companies to plan their marketing and product development and allowing tourism marketers to allocate scarce tourism resources more efficiently as well.…”

Section: Motivationmentioning

confidence: 99%

Grandparent’s segmentation by the tourism motivation: travelling with or without grandchildren

Shavanddasht

2018

Young Consumers

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Purpose -The purpose of this paper is to include grandparents' characteristics, identifying who they are, revealing the differences in their motivation while taking a trip with their spouses and with their grandchildren or without grandkids using a factor-cluster market segmentation approach.Design/methodology/approach -The sample population for this research consisted of tourists who are grandparents and visited the Rudkhan Castle in the city of Fuman in Iran. The push and pull motivation data were collected from a questionnaire and separated respondents into parts of with grandchildren and without grandchildren samples. The motivation factors were derived from 26 motivation items through factor analysis. Among 528 questionnaires distributed, 516 questionnaires were used for further data analyses.Findings -As a result of cluster analysis, grandparents with spouses and grandchildren were divided into three clusters including ''Family lovers'' which constituted nearly half of the sample, ''Multi-purpose seekers'' and ''Knowledge hunters'', while grandparents who were only with their spouses were segmented into four clusters. The first and the largest was ''Escapists, followed by ''Enjoy seekers'', ''Novelty seekers'' and ''Historical/Natural explorers''. Originality/value -Recognizing the differences between tourists is the first step toward competitive advantage. Segmentation allows the identification of groups of tourists who share some common characteristics and who are likely to respond similarly to marketing stimuli. However, there are a few studies about motivations of elderly tourists who experienced a holiday trip with their grandchildren or without them.

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“…Seubsamarn (2009) found that the correlation between overall satisfaction and two underlying motivation factors (Familiarity/ Relaxing/Trip plans and Unfamiliarity/Adventure) was positive and significant. Uysal and Williams (2004) also have examined a model by testing tourist satisfaction in respect of tourist type based on travel motivation and attributes of destination and discovered that the relationship between satisfactions and attribute factors were moderate. This result was also similar with Huh (2002) where the relationship between overall satisfaction and the selected cultural/heritage attributes were moderate.…”

Section: Research Hypothesismentioning

confidence: 99%

The Influence of Tourist Motivation and Cultural Heritage Attributes on Tourist Satisfaction of Homestay Programme

Yusof,

Harun,

Syed Khalid Wafa

et al. 2017

JAAAB

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Tourist satisfaction is significantly important especially in theÂ context of HomestayÂ Programme. This study seeks to understand the influence of tourist motivation and cultural heritage attributes factors towards tourist satisfaction. In this study, tourist motivation is a multidimensional variable comprised of novelty seeking, social, mastery/competence and intellectual. Whilst cultural and heritage is conceptualized to have four attributes namely general tour attraction, culture attraction, recreational experience and local services. Local and foreign visitors who had participated in Homestay Programme in Labuan, East Malaysia were interviewed for the study. The Homestay Programme in Labuan was selected due to the fact that visitors had been gradually decreasing since 2008. Thus it was proposed that tourist satisfaction with the programme in the area be examined. The studyâ€™s results demonstrated that within tourist motivation, only intellectual attribute was found to have a significant relationship with tourist satisfaction, whereas for cultural heritage, it was found that cultural attractions, experience of recreational and local services have a significant relationship with tourist satisfaction. The findings hold significant implications for the marketing strategies of homestay operators particularly in Labuan, Sabah as how to develop and position their offerings in a competitive tourism industry.Keywords: Tourist motivation, cultural and heritage attributes, visitor satisfaction, homestay programme

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The role of expressive and instrumental factors in measuring visitor satisfaction.

Cited by 7 publications

References 0 publications

Measuring tourist satisfaction by attribute and motivation: The case of a nature-based resort

Measuring tourist satisfaction by attribute and motivation: The case of a nature-based resort

Grandparent’s segmentation by the tourism motivation: travelling with or without grandchildren

The Influence of Tourist Motivation and Cultural Heritage Attributes on Tourist Satisfaction of Homestay Programme

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