The Role of Family Communication in Consumer Socialization of Children and Adolescents

The Influence of Parental Concern on Food Companies’ Marketing Strategies

“…As agents, parents transmit to their children a wide variety of properties necessary for socialization, such as norms, attitudes, motivations, and behaviors (Ahmad et al, 2011;Carlson & Grossbart, 1988;Moschis, 1985;Savage, 2007;Scaglioni et al, 2011). In our framework, at the beginning of period 1, parents as agents initiate consumer socialization of children.…”

“…Consumer socialization occurs primarily through media, parents, and peers (Ahmad, Sidin, & Omar, 2011;Carruth & Skinner, 2001;Moschis, 1985;Özmete, 2009). This paper focuses specifically on parents as consumer socialization agents, as they are considered to have the most significant effect on children's decision making (McNeal, 1992).…”

“…In other words, each player reacts to the other's decision making. The significance of the role of parents in consumer socialization has been stressed from the perspective of parent-child relation, parent-child interaction, and family communication, among others (e.g., Carlson, Grossbart, & Stuenkel, 1992;Fisher, & Birch, 2007;Moschis, 1985;Özmete, 2009;Rose, 1999;Rose, Dalakas, & Kropp, 2003;Savage, Fisher, & Birch, 2007;Scaglioni, Arrizza, Vecchi, & Tedeschi, 2011). However, few researchers have explored the interaction between parents and food companies in the consumer decision making process.…”

Una revisión del constructo consumo simbólico desde la perspectiva de la experiencia turística

“…La auto-imagen y el comportamiento del consumidor Newman, 1957;Birdwell, 1968;Grubb y Hupp, 1968;Dolich, 1969;Green, Maheshwari y Rao, 1969;Bearden y Etzel, 1982;Moschis, 1985;Shimp y Sharma 1987;Belk, 1988;Bearden et al, 1989;Johansson, 1989;Giddens, 1991;Thompson y Haytko, 1997;Fournier, 1998;Luna-Arocas, 2000;Sun et al, 2014. Congruencia del objeto consumido con la identidad del consumidor Giddens, 1991;Fournier, 1998;Forehand y Deshpande, 2001;Grier y Deshpande, 2001;Forehand et al, 2002;Reed y Forehand, 2003;Edson y Bettman, 2005;Park, et al 2010;Lee, 2013. Influencia social en la identidad de los individuos y el consumo Diener, 1984;Deaux y Major, 1987;Tajfel y Turner, 1986;Markus y Kitayama, 1991;Banaji y Prentice, 1994;Walsh y Banaji, 1997;Steele, 1988;Tesser, 1988;Pelham y Swann, 1989;Andersen et al, 1997;Cleveland et al, 2013.…”

“…Así, mientras algunos investigadores de la época se centraron en el valor sentimental de determinados objetos, analizando el lazo interpersonal de los consumidores para explicar la adquisición de determinados productos y marcas (Csikszentmihalyi y Rochberg-Halton, 1981;Harter, 1986;Sirgy, et al, 1998), otros autores focalizaron en la importancia de adquirir objetos simbólicos que acercaran al individuo a su grupo de referencia (Bearden y Etzel, 1982;Moschis, 1985Moschis, , 1987Shimp y Sharma 1987;Bearden et al, 1989;Johansson, 1989).…”