“…Companies pursuing green innovation have been found to enjoy a first-mover advantage that enables them to demand a higher price for green products and services while at the same time improving their competitive advantage and developing new markets (Chen, 2008;Lin & Chen, 2017;Wang, 2019).However, successful green innovation and any competitive advantage derived from it require suitable capabilities (Chen, 2008). In this paper, we consider the role played by green core competence, the set of capabilities a firm can bring to bear to achieve sound environmental management and green innovation (Chen, 2008).Green core competence has been found to improve green innovation (Chang, 2016;Wang, 2020), and successful green innovation has been shown to improve firm performance, in environmental, financial, and market terms (Karimi Takalo et al, 2021: Khan et al, 2021.…”