The role of food quality certification on consumers' food choices

Botonaki, Anna; Polymeros, Konstantinos; Tsakiridou, Efthimia; Mattas, Konstantinos

doi:10.1108/00070700610644906

Cited by 215 publications

(174 citation statements)

References 18 publications

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“…Marital status is significant but negatively related to WTP. Other studies have not found a consistent relationship between marital status and WTP or actual amounts paid for organic produce (positive: Botonaki et al 2006;insignificant: Groff et al 1993;negative: Lin et al 2008). This unexpected finding could be attributable to the additional financial commitments married households have (e.g., children or elders) and reduced disposable income these households have to pay a premium for organic foods after controlling for household income.…”

Section: Organic Modelmentioning

confidence: 99%

Consumer willingness to pay for organic and locally grown produce on Dominica: insights into the potential for an “Organic Island”

Boys

Willis

Carpio

2013

Environ Dev Sustain

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With the intent of improving agricultural revenues and solidifying her place as an ecotourism destination, it has been proposed that the island nation of The Commonwealth of Dominica convert all agriculture to organic production. This study explores Dominica's current and potential domestic demand for organic and/or ''locally grown'' produce. Surveys were conducted with Dominican consumers to assess their opinions and willingness to pay for these products, and evaluated using a maximum likelihood estimation procedure. On average, Dominican consumers are willing to pay 17.5 % more for organic, and 12 % more for locally grown, produce. These results were varied significantly across demographic segments of the sampled population, respondent tastes and preferences, the health status of their family, and the extent to which they were early adopters of new products. Despite several expected challenges of a successful transition to organic, implementation of this policy may offer a net positive welfare increase for Dominica's permanent residents. Results from this analysis suggest that, from the perspective of domestic consumers, Dominica should continue to pursue the possibility of becoming an ''Organic Island. '' K. A. Boys (&)

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Section: Organic Modelmentioning

confidence: 99%

Consumer willingness to pay for organic and locally grown produce on Dominica: insights into the potential for an “Organic Island”

Boys

Willis

Carpio

2013

Environ Dev Sustain

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“…Previous research suggests that personal health concerns may drive consumers' attitudes toward organic food (Botonaki, Polymeros, Tsakiridou, & Mattas, 2006;Chryssohoidis & Krystallis, 2005;Harper & Makatouni, 2002;Kareklas, Carlson, & Muehling, 2014;Magnusson et al, 2003;Makatouni, 2002;Padel & Foster, 2005) MOTIVES UNDERLYING ORGANIC FOOD CONSUMPTION IN TURKEY 335 and intention to purchase organic food (Kareklas et al, 2014;Schifferstein & Oude Ophuis, 1998;Soler, Gil, & Sanchez, 2002). Individuals' perception that organic food is healthier with greater nutritional value compared to conventional food, and produced naturally without using harmful chemicals results in positive attitudes towards organic food (Kareklas et al, 2014;Ott, 1990;Pino, Peluso, & Guido, 2012;Squires, Juric, & Cornwell, 2001;Wandel & Bugge, 1997;Wilkins & Hillers, 1994).…”

Section: Organic Food Consumption Motivesmentioning

confidence: 99%

Motives Underlying Organic Food Consumption in Turkey: Impact of Health, Environment, and Consumer Values on Purchase Intentions

Yılmaz¹,

Ilter²

2017

JEW

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Raising ecological awareness and health concerns create question marks about healthiness and sustainability of conventional foods in customers' minds. Due to augmented mass media coverage of environmental problems, health concerns related to consumption of genetically modified food and/or chemical contaminants in food, and consumers' increasing interest in healthy nutrition and environmental protection, there is a growing interest for organic foods in all over the world. Growing interest for organic foods, and increasing production and demand in organic food market has made organic food consumption a significant topic of research. Although organic food market and demand for organic foods have also been growing in Turkey, literature regarding organic food consumption is not very extensive. Therefore, this study aims to understand the underlying motives for organic food consumption in Turkey, and to explore the factors affecting Turkish consumers' attitudes towards organic foods and the behavioral intention of Turkish consumers to purchase organic food by the help of the theory of reasoned action (TRA). The results of 622 successful surveys used for this empirical research indicate that Turkish consumers' attitudes towards organic foods are determined by perception of organic foods, consumer values, and price perception, while their purchase intention is determined by health consciousness, perception of organic foods, consumer values, price perception, and environmental concerns.

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“…Briefly, therefore, we would first mention those authors who have analyzed differences between organic and conventional food consumers. A number of studies have tried to analyze the drivers of organic food consumption (Jolly et al, 1989;Beharrell and MacFie, 1991;Grunert and Juhl, 1995;Wandel and Bugge, 1997;Lohr and Krissoff, 2001;Magnusson et al, 2003;Yiridoe et al, 2005;Botonaki et al, 2006;De Magistris and Gracia, 2008;Tsakiridou et al, 2008;Chen, 2009, among others). Then there is another group examining willingness to pay a premium for organic over conventional food products (Fotopoulos and Krystallis, 2002;Krystallis and Cryssohoidis, 2005;Botonaki et al, 2006); organic food consumers' sociodemographic features (Tsakiridou et al, 2008;Wier et al, 2008) and their purchase behaviour (Ritcher et al, 2000).…”

Section: Introductionmentioning

confidence: 99%

Frequency of consumption and changing determinants of purchase decision: from attributes to values in the organic food market

Barrena

Sánchez²

1970

Span. j. agric. res.

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Increasing saturation, maturity and globalisation in the agricultural goods market is forcing suppliers to innovate in order to sustain their business performance. One of the options open to them is to gain a deeper understanding of existing and potential customers in order to develop marketing strategies tailored to meet their priorities. This paper contributes to this option by identifying the food choice process for regular and occasional consumers of organic products. Consumer behaviour is modelling using the means-end chain method, which, as well as consumers' interest in product attributes also considers their knowledge of themselves and their personal involvement in the organic food choice process. The results show that the purchase choice between both consumer groups. For regular consumers the two main components in the final purchase choice are health and self-image. Therefore market positioning should pay attention to these personal consumer priorities in addtition to the product differentiating features. Break down the cognitive barriers that continue to hamper the development of this market.Additional key words: consumer behaviour, laddering interview, means-end chain, positioning, regular organic consumption. ResumenFrecuencia de consumo y cambios en los determinantes de la decisión de compra: de los atributos a los valores en el mercado de los alimentos ecológicos El creciente fenómeno de saturación, maduración y globalización de los mercados agroalimentarios, obliga a la oferta al diseño de innovadoras estrategias de actuación, con el fin de conseguir aceptables niveles de rentabilidad de sus negocios. Una de sus opciones potenciales es conocer en profundidad el comportamiento del actual y potencial comprador para adaptar las actuaciones comerciales a sus prioridades. Este trabajo, en este contexto, contribuye identificando el proceso de compra para compradores habituales y ocasionales de alimentos ecológicos. El análisis de dicho comportamiento del consumidor se realiza utilizando la metodología de Means-End Chain, que considera, además del interés por los atributos del producto, el conocimiento de sí mismos que tienen los compradores, y su implicación personal en el proceso de elección en alimentos ecológicos. Los resultados indican que las elecciones de compra difieren entre ambos grupos. Para los consumidores habituales los dos factores claves en la elección de compra son la salud y la buena valoración personal. Pueden, por lo tanto, estos aspectos de la persona ser utilizados tanto en el posicionamiento de mercado como en las actuaciones de diferenciación del producto, reduciendo las barreras del conocimiento que siguen limitando el desarrollo de este mercado.Palabras clave adicionales: cadena medio fin, comportamiento del consumidor, consumo habitual de alimentos ecológicos, entrevista laddering, posicionamiento.

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The role of food quality certification on consumers' food choices

Cited by 215 publications

References 18 publications

Consumer willingness to pay for organic and locally grown produce on Dominica: insights into the potential for an “Organic Island”

Consumer willingness to pay for organic and locally grown produce on Dominica: insights into the potential for an “Organic Island”

Motives Underlying Organic Food Consumption in Turkey: Impact of Health, Environment, and Consumer Values on Purchase Intentions

Frequency of consumption and changing determinants of purchase decision: from attributes to values in the organic food market

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