PurposeThe purpose of this paper is to examine consumer attitudes and behavior towards organic products and products produced under the system of integrated management (SIM) and to compare the socioeconomic characteristics and attitudes that affect consumers' willingness to pay (WTP) a premium for these two different certification systems.Design/methodology/approachThe study is based on cross‐sectional data collected through a questionnaire survey. Respondents' attitudes towards the organic and SIM certification systems are examined. A principal component analysis (PCA) with varimax rotation was primarily applied to provide a more manageable set of variables relevant to attitudes. Those attitudes together with socioeconomic factors and variables relevant to respondents' motivations to food consumption were used for the estimation of the WTP for organic and SIM products.FindingsFindings suggest that consumers' level of awareness and information towards the studied certification systems is rather low especially for SIM products. This can be mainly attributed to the inadequate promotion and the low availability of certified products in the Greek market. The study also reveals that the WTP for organic products is higher among consumers who place much importance on health, consume organic fruits/vegetables and get information about food/nutrition issues from doctors/nutritionists/health institutes and magazines. WTP for SIM products is affected mainly by married consumers, regular buyers of organic products and those who consume frequently fruits/vegetables.Originality/valueThis paper provides an outline of the level of awareness and trust of food quality certification systems by Greek consumers, a topic that has not been widely discussed in Greece. The findings can help all the involved bodies to avoid the impediments and develop an adequate marketing strategy for the effective promotion of certified food products.

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Impact des é volutions de la politique europé enne sur les dé cisions des producteurs de coton en Grè ce Ré sumé Dans cet article, deux méthodes sont utilisées pour analyser la réaction des producteurs grecs de coton à la réforme de l'organisation commune de marché (OCM) du coton. D'abord, un modèle de programmation mathématique est utilisé sur un échantillon national des exploitations agricoles pour évaluer les impacts de la PAC sur la production nationale. Ensuite, un modèle probit binaire est appliqué afin d'examiner la volonté des producteurs de continuer à produire du coton après l'application de la nouvelle réforme. Les résultats montrent une diminution des surfaces cultivées en coton avec l'introduction d'un nouveau système de production appelé « coton semi-abandonné ». Quand les aides découplées ne sont pas prises en compte, le revenu agricole devient négatif dans certains cas, ce qui peut conduire à l'abandon de la production. Les résultats de l'analyse probit montrent que les caractéristiques sociodémographiques jouent un rôle important dans la décision des producteurs de poursuivre ou non la production du coton. Le coût de production est également un facteur crucial, dont les décideurs politiques devraient tenir compte, en vue de préserver la production de coton. Abstract Impact of European policy changes on the decisions of cotton producers in GreeceIn this paper, two methodological approaches are followed in order to examine Greek cotton producers' response to the New Cotton Reform (NCR). First, a mathematical programming model based on a countrywide sample of farms is used to assess the impacts of the Common Agricultural Policy (CAP) on the supply of the cotton sector in Greece. Next, a bivariate probit model is formed in order to examine producers' willingness to continue growing cotton after the implementation of the NCR. Results show a decrease in the cultivated area of cotton along with the introduction of a new production system called "semi-abandonment cotton". When decoupled payments are not considered, farm income turns negative in some cases, thus leading towards abandonment of activities. The results of the probit analysis indicate that socio-demographic characteristics play an important role in determining producers' decision whether to continue growing cotton or not. Production cost is also a crucial factor that policy makers should take into account, when designing new policy directions towards the preservation of cotton production.