“…The focus is on the company's readiness in providing and implementing CRM technology, including the process of selecting technology, which fits with the company's business, infrastructure preparation, facilities, technology adaptation towards company's business process, etc. (Almotairi, 2009;Askool and Nakata, 2010;Boon et al, 2005;Chang et al, 2005;Chen and Ching, 2004;Coltman et al, 2011;Croteau and Li, 2003;Garcia et al, 2012;Garrido-Moreno and Lockett, 2012;Garrido-Moreno et al, 2014;Garrido-Moreno and Padilla-Melendez, 2011;Greve and Albers, 2006;Javadi and Azmoon, 2011;Keramati et al, 2008;Kim and Kim, 2007;King and Burgess, 2008;Lo et al, 2010;Love et al, 2009;Malhotra and Ho, 2010;Mao-qin et al, 2011;Mendoza et al, 2007;Monem et al, 2011;Mousavi and Demirkan, 2013;Ou and Banarjee, 2009;Peelen et al, 2006;Rahimi and Berman, 2009;Roh et al, 2005;Salomann et al, 2005;Siriprasoetsin et al, 2011;Wilson et al, 2002;Yim et al, 2004).…”