“…For example, one possibility is that patients selectively attend to physicians who promote their ideal affect, which in turns makes them appear more knowledgeable, competent, and trustworthy. Indeed, people are more likely to attend to cues that are congruent with their motivational goals and attitudes (e.g., Forster & Higgins, 2005; Hamamura, Meijer, Heine, Kamaya, & Hori, 2009; Sakaki, Nga, & Mather, 2013; Smith, Fabrigar, Powell, & Estrada, 2007). Another possibility is that patients find it more rewarding (e.g., enjoyable, satisfying) to interact with physicians whose affective focus matches their ideal affect and, as a result,, they evaluate those physicians as more trustworthy, knowledgeable and competent.…”