The Role of Local Governments in City Branding

Abstract

Local governments provide a range of local services, preserve the life and liberty of residents, creating space for democratic participation and civic dialogue, supporting market-led and environmentally sustainable local development. City branding supplies the principles for the city developing policy to sustain the local development. In other words, city branding means being powerful to face the increasing wild competition for resources, investment and tourism facilities, both for addressing crucial social issues and cultural variation. The main objective of this study is to highlight the role of local governments and to emphasize the various destinations “bodies” used in the branding process in different administration systems. Although there are many different destination branding strategies over the world, the city branding success cannot be performed without the strong participation of the local governments.

Decentralization and Managerial Performance: A Mediated Budget Participation on the Village Government in West Halmahera Regency

“…Decentralization refers to the transfer of state or national responsibilities or functions from government domiciled at the center to the level of government domiciled in the regions, or from head office to branch offices, or to private affairs (Guler, 2017;Al-Sharafi et al, 2019). Decentralization is the practice of delegating authority to a lower level (Mowen et al, 2018).…”