The Russian Federation includes 89 regions in which, in accordance with climate and environmental factors, the predisposition of the population to various types of diseases is revealed. A measure to prevent these diseases is the development of biologically active additives, functional and specialized food products. The problem of morbidity of one of the regions of the Russian Federation was studied. This was based on the example of the population of the Orel region where the greatest increase in diseases of the digestive system was detected. The legislative framework of the Russian Federation allows for the production of functional products, but the lack of economic incentives for food industry enterprises and trade organizations does not contribute to the promotion of existing developments and formulations of such products in the consumer market. It is proposed at regional level to reduce the tax rate on functional food products and reduce selling prices. It is recommended to the enterprises of the food and processing industry to enrich food products with biologically active additives. To create scientific and technological centers with the involvement of health authorities, food and processing industry and trade enterprises to develop functional and specialized food products and bring them to consumers.