The role of marketing activities toward training on increasing employee performance

Abstract

The purpose of this study is to analyze the impact of on-the-job and off-the-job training on improving employee skills and performance growth. It is important to research how training has been studied by different disciplines at different times, what function it is thought to have according to different approaches, as well as how researchers of different times and currents have tried to evaluate it. An employee’s performance is a function of ability, motivation, and opportunity to participate, and it can also create a favorable social climate that encourages employees to act in accordance with the firm’s objectives (Imani, Foroudi, Seyyedamiri, & Dehghani, 2020). The data used primarily provided by self-administered questionnaires were used with a sample of 100 respondents with a deliberate sample including employees in the private sector, and those who have been part of on-the-job or off-the-job training. This data from the questionnaires were processed with the IBM SPSS program where the frequencies, cross-constructions, and correlations between the variables were described. Respondents also request to be included in the Training Plan: for “soft skills”. Among other things, the findings result in a positive but weak correlation between the selection of the training method and the performance of the employees.