One of the biggest interests for companies in today’s market is considered consumer preference, why they make the choice of one product over another. The main aim of this study is to analyse the impact of neuromarketing in the process of identifying the preferences and needs of consumers. Neuromarketing tools provide insights into measuring the effectiveness of advertising campaigns in making an impact on the consumers in online retailing (Singh, 2020). In this study, neuromarketing has been analyzed, understanding the structure of the brain and its functions, the importance of perception, as well as consumer behavior during the purchasing process. In general, it is assumed that these choices are developed in a logical way, selecting the option that represents the greatest utility (Blazquez-Resino, Gutierrez-Broncano, & Gołąb-Andrzejak, 2020). The method used for primary data collection is the questionnaire, which addresses elements that are important in choosing a product for a customer. This study concludes that neuromarketing contributes to the discovery of consumer preferences thus helping companies to be closer and meet the needs of consumers. The recommendation of this paper is to use neuromarketing in identifying customer preferences

The purpose of this study is to analyze the impact of on-the-job and off-the-job training on improving employee skills and performance growth. It is important to research how training has been studied by different disciplines at different times, what function it is thought to have according to different approaches, as well as how researchers of different times and currents have tried to evaluate it. An employee’s performance is a function of ability, motivation, and opportunity to participate, and it can also create a favorable social climate that encourages employees to act in accordance with the firm’s objectives (Imani, Foroudi, Seyyedamiri, & Dehghani, 2020). The data used primarily provided by self-administered questionnaires were used with a sample of 100 respondents with a deliberate sample including employees in the private sector, and those who have been part of on-the-job or off-the-job training. This data from the questionnaires were processed with the IBM SPSS program where the frequencies, cross-constructions, and correlations between the variables were described. Respondents also request to be included in the Training Plan: for “soft skills”. Among other things, the findings result in a positive but weak correlation between the selection of the training method and the performance of the employees.