The Role of Marketing Channels in Supply Chain Management

Kozlenkova, Irina V.; Hult, G. Tomas M.; Lund, Donald J.; Mena, Jeannette A.; Kekec, Pinar

doi:10.1016/j.jretai.2015.03.003

Cited by 192 publications

(131 citation statements)

References 151 publications

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“…Practitioners are seeking guidance on how to merge these structures (PwC 2013;Mercier et al 2014;Bell et al 2014;Gallino and Moreno 2014). Kozlenkova et al (2015) conclude from a literature review that multiple channel research is needed to optimize the system of different distribution configurations.…”

Section: Introductionmentioning

confidence: 99%

Distribution systems in omni-channel retailing

Hübner

Holzapfel

Kühn

2016

Bus Res

201

153

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The growing importance of online sales means that traditional bricksand-mortar retailers need to create new distribution systems to serve customers through multiple channels. Building an effective and efficient omni-channel (OC) distribution system, however, leads to multiple challenges. The questions arise for example, from where online orders should be fulfilled, how delivery and return processes can be organized, and which context-specific OC distribution systems exist. Answering these questions retail research and practice require an overall view of the distribution concepts for direct-to-customer and store deliveries in OC retailing, including the associated return processes. This overall picture is still missing in the literature. We conducted an exploratory study to close this observable gap in the literature. This exploratory study is based on semi-structured interviews with major OC retailers in German-speaking countries and was complemented by market data research and discussions with further experts in the field of OC retailing. Based on the results of the study, the forward distribution system in OC retailing is characterized by the sources (supplier DCs, retailer DCs, stores) and destinations (home, store) which describe the options for store delivery, home delivery, and store pickup. Return processes are likewise characterized by the sources (store, home) and destinations (store, DC, return center). This framework forms the foundation for analyzing contextual criteria, identifying when the different conceptual designs are applied, determining industry-specific characteristics, 123Business Research (2016) 9:255-296 DOI 10.1007 and illustrating ways to further advance OC retailing. The present paper, therefore, contributes to the literature in three main areas: (1) it identifies and systematizes the forward and backward concepts in OC retailing, (2) it reveals application and development areas for achieving excellence in OC fulfillment and logistics, and (3) shows the need for developing sector-and context-specific OC distribution systems.

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Section: Introductionmentioning

confidence: 99%

Distribution systems in omni-channel retailing

Hübner

Holzapfel

Kühn

2016

Bus Res

201

153

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“…The objective of the problem minimizes the fixed and operating costs of the production facilities, fixed and operating costs of the stocking facilities and total shipping cost of the network priced according to the cost per unit per mile times the corresponding distance divided by the traffic factor value times one minus the discount offered for a given range of products by a shipping firm times discount or extra charge applied by a shipping firm. The constraint (1) states that the total customer demand must be satisfied within the allocated budget for the supply chain. The constraint (2) enforces that the customer demand for a specific product must be satisfied at a demand location.…”

Section: Parametersmentioning

confidence: 99%

“…The activities in supply chain include the conversion of raw materials into finished products that is moved to the end customer [1]. The evolution of the basic supply chain is the Supply Chain Network (SCN).…”

Section: Introductionmentioning

confidence: 99%

Factors Affecting the Total Cost and Designof the Supply Chain Network

Hussain

Maqsood

Ahmad

2017

JIEMS

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The network design determines the physical configuration and infrastructure of the supply chain. An efficient supply chain network design is essential for organizations as it aims to minimize the total cost and the products reach the demand points at lowest cost possible with flexible demand. In order to design the supply chain network, an optimization model is developed with a single objective to minimize the total cost. The model determines the best locations of network nodes to minimize the total cost while satisfying the customer demands. The objective function considers the minimization of transportation cost, production cost and the operational costs for the facilities. The incorporation of budget constraint, delivery mode, cross-route costs, maximum flow by a shipping firm, production capacity of the plants, stocking capacity of distribution centers and traffic factors on the supply routes in the mathematical model further broadened the problem. Computational results for different data sets revealed that the proposed solution approach and mathematical model is effective. Also, it has been demonstrated that the benefits of considering traffic factor, cross-route costs, delivery mode and shipping firm selection during supply chain network design phase are significant.

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“…Marketing channels are sets of interdependent organizations concentrated on the process of making a product available to the end-user (Kumar et al, 1995), serving downstream relationships linking the firm to the end customer (Kozlenkova et al, 2015). Marketing channel systems serve for marketing channels for the exchange of goods, money and information (Ehrens and Zapf, 1999).…”

Section: The Evolution Of Marketing Channels In Retailingmentioning

confidence: 99%

“…However, the viewpoint of marketing channels serve as the "last mile" of the supply chain, focusing on the satisfaction of end customers' needs (Kozlenkova et al, 2015).…”

Section: Conceptual Framework and Research Propositionsmentioning

confidence: 99%