The Role of Multi Dimensional EO in the Competitive Strategy - Performance Link

Abstract

Despite the increase market in catering industry by 37% per year, the number of SME-catering service firms is only 30.000, or only 5% from the total number of SME in 2016. From 30,000 registered catering service company, only 10% is an active business with annual growth rate (3%). In order to achieve competitive advantage and growth, firms will develop appropriate competitive strategy, strategy which directly relate to firm performance. The purpose of this paper is to develop a better understanding of the relationship between competitive strategy and firm performance in a different entrepreneurial orientation (EO) dimension. The statistical results revealed a) innovativeness, risk taking and proactivenss were found to have a significant and positive moderating effect on the relationship between differentiation strategy and firm performance b) innovativeness, risk taking and proactivenss were found to have a significant and positive moderating effect on the relationship between CL strategy and firm performance.

Big data analytics capability for competitive advantage and firm performance in Malaysian manufacturing firms

“…Indeed, Wong et al (2016) demonstrated the positive relationship between competitive advantage and the operational performance of Malaysian firms. Basbeth et al (2019) also showed the relationship between competitive advantage and firm performance in the context of Jakarta's small and medium-sized catering services. However, Kharub et al (2019) could not prove a direct relationship between low-cost advantage and firm performance.…”

Analysis of Innovation and Performance Relationships of Companies Serving in the Information and Communication Sector

“…Thanks to the technological capabilities and differentiation strategy of a technologically oriented company, it improves product quality, adds features and value, and increases product performance, thus competitive advantage (Porter, 1985). Basbeth et al (2009) found that individual entrepreneurship orientation has a moderator role in the relationship between differentiation strategy and firm performance, as well as cost leadership strategy and firm performance. With a different approach, it has been found that competitive strategies have a moderator effect in the relationship between entrepreneurial orientation and firm performance -cost leadership has a negative effect, and differentiation strategy has a positive effect (Galbreath et al, 2020).…”

Assessing Strategic Orientation and Mosques Performance

“…In other related perspectives, Baba (2015) postulates the strategic orientation as the organization's philosophy of how to conduct business which reflecting enhanced values with its environment. The principles are related process in which business and social organization engage with offering new products or new services, risk taking, innovation, and pro-active action in their activities and business process (Basbeth et al, 2019;Miller, 1983). Strategic orientation guides the direction of the social organization to pursue their activities (Storey and Hughes, 2013).…”

“…Strategic orientation (SO) is gaining more attention in determining the performance and competitive advantage of many organizations (Aloulou, 2019). Strategic oriented organization normally embarked with strategic principles of market orientation, technology orientation or entrepreneurial orientation that influence organization activities and behaviours that intended to gain best performance (Basbeth et al, 2019;Chatzoglou et al, 2018). SO substantially influences organization activities, investments and their economic performance by mobilizing their valuable assets, capabilities, technology and skills (Al-Ansaari, Bedder & Chen, 2015;Gamba, 2017).…”

“…SO substantially influences organization activities, investments and their economic performance by mobilizing their valuable assets, capabilities, technology and skills (Al-Ansaari, Bedder & Chen, 2015;Gamba, 2017). Further, SO derive the capability of organizations to explore high values business opportunity, innovative initiatives and improving organizational risk-taking propensity (Baba, 2015, Basbeth et al, 2019. Since the strategic management research has normally concentrated on the context of large firms, this study is concentrated in the context of religious based organization, i.e.…”