2021
DOI: 10.1016/j.ijhm.2021.102955
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The role of nostalgia-evoking stimuli at nostalgia-themed restaurants in explaining benefits, consumption value and post-purchase behavioral intention

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Cited by 31 publications
(46 citation statements)
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References 56 publications
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“…Surprisingly, we found no evidence regarding the impact of NE on EA and SL. These contradict the previous studies ( Lee and Ju, 2010 ; Chen et al, 2014 ; Su et al, 2016 ; Gu et al, 2021 ) regarding the influence of nostalgia in eliciting audience empathy and favorable attitudes. Such results could be explained by the hedonic nature of KPop music and the transient nature of live stream shows, requiring comeback KPop performers to constantly update contents to elicit audience attachment and loyalty; or comeback KPop performers’ live stream shows failing to deliver nostalgic feelings to audiences (possibly due to a lack of technological or marketing resources).…”
Section: Discussioncontrasting
confidence: 99%
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“…Surprisingly, we found no evidence regarding the impact of NE on EA and SL. These contradict the previous studies ( Lee and Ju, 2010 ; Chen et al, 2014 ; Su et al, 2016 ; Gu et al, 2021 ) regarding the influence of nostalgia in eliciting audience empathy and favorable attitudes. Such results could be explained by the hedonic nature of KPop music and the transient nature of live stream shows, requiring comeback KPop performers to constantly update contents to elicit audience attachment and loyalty; or comeback KPop performers’ live stream shows failing to deliver nostalgic feelings to audiences (possibly due to a lack of technological or marketing resources).…”
Section: Discussioncontrasting
confidence: 99%
“…In a comeback KPop performer’s live stream show could deliver the nostalgic experience that stimulates audiences’ familiar feelings of the past and give them comfort, which further leads to emotional attachment toward the performer (i.e., someone in his or her heydays when the audience was younger). Moreover, previous studies have confirmed that nostalgic experience could influence customers’ intentions to rebuy specific products or services, thus closely related to customer loyalty ( Chen et al, 2014 ; Su et al, 2016 ; Gu et al, 2021 ). Drawing on the relevant literature, we predict that nostalgic experience delivered in comeback KPop performers’ live stream shows could stimulate audience resonance about previous experience regarding the audience’s feelings and sympathies toward comeback KPop performers (i.e., sympathetic affection).…”
Section: Theoretical Background and Hypothesesmentioning
confidence: 81%
“…For instance, Chen et al ( 2020b ) examined the role of nostalgia in affecting consumers’ loyalty intentions at traditional Chinese restaurants and found that consumers with nostalgic feelings tend to perceive a higher value of their dining experience, which results in higher loyalty intentions. In a similar vein, Gu et al ( 2021 ) examined the impact of nostalgia-evoking stimuli on customers’ consequent assessment and post-purchase behavioral intention. The authors found that associations between nostalgia stimuli and epistemic, emotional, and nostalgia-seeking benefits were confirmed partially.…”
Section: Resultsmentioning
confidence: 99%
“…Kesan awal pada suatu destinasi kuliner merupakan faktor penting sebagai tahap awal pengambilan keputusan untuk makan di tempat tersebut atau pindah ke tempat lain yang lebih sesuai dengan preferensi wisatawan (Martin et al, 2020). Oleh karenanya, suasana penyedia layanan menjadi pertimbangan wisatawan dalam menentukan pilihan makanan yang akan dikonsumsi (Gu et al, 2021;Tsai & Wang, 2017).…”
Section: Pendahuluanunclassified
“…Menurut Abdullah and Lui (2018), kemudahan mencari lokasi tempat penyajian adalah faktor mendasar bagi wisatawan dalam menentukan pilihan. Sementara itu, Gu et al (2021) menyatakan bahwa penampilan dari tempat penyediaan makanan lokal juga berperan penting dalam proses penentuan suatu destinasi wisata. Selain itu, tema dan suasana tempat penyajian makanan lokal juga menjadi salah pertimbangan wisatawan dalam menentukan keputusan memilih makanan lokal (Kumar et al, 2021).…”
Section: Pengembangan Modelunclassified