“…In the specific case of tobacco, Weishaar, Collin, and Amos () argue that these entities' main aim is to promote smoke‐free initiatives in order to protect people's health. To this end, anti‐tobacco CSOs have historically acted as “watchdogs,” generating consciousness concerning the adverse effects of smoking, persistently observing and evaluating the actions of cigarette companies while also pressuring them to comply with societal norms and reduce the inherent harm of their products (Champagne, Sebrié, & Schoj, ; Reubi & Berridge, ; Thomson, Dey, & Russell, ).…”