The role of perceived risk in the quality-value relationship: A study in a retail environment

Modelling consumer responses to an apparel store brand: Store image as a risk reducer

“…Furthermore, Sweeney et al (1999) found that both financial and performance risk were significant mediators of the relationship between perceived product quality and value-for-money perceptions. Product quality had a negative effect on perceived risk but a positive effect on value.…”

“…The dimensions that have been measured most often are overall risk, and 8 financial and performance risk (Agarwal and Teas, 2001;Grewal et al, 1998;Shimp and Bearden, 1982;Sweeney et al, 1999), since they appear to be less productspecific than other dimensions. Social risk (Campbell and Goodstein, 2001;Stone and Grønhaug, 1993), or self-image risk (Dowling and Staelin, 1994), however, appears particularly important for products that are visible to others and communicate the consumer's self-image, such as clothes and other fashion items.…”

“…In a study of electrical appliance brands, perceived quality had a strong negative effect on consumers' perceptions of performance and financial risks of buying private label products (Sweeney et al, 1999). Although the quality of some private label apparel brand approaches the quality of international brands, consumers are still likely to associate private labels with a higher risk.…”

Forecasting consumer perception of innovativeness

“…Measures for personal relevance came from Mittal (1995) and included five semantic differentials on a seven point scale. Perceived risk was measured based on a four item, seven point Likert scale, adapted from Sweeney, Soutar and Johnson (1999). Purchase intention was measured using a three item semantic differential from Urbany, Bearden, Kaicker, and Smith de Borrero (1997), which asked respondents how likely, certain, and probable they were to purchase the product if the price seemed reasonable to them.…”

Factors that influencing the usage of global distribution system

“…Perceived ease of use and perceived usefulness variables were taken from a number of sources [14]; [23]; [29]; [20]; [31]; [8]. Awareness variable [26] & [5]; [13] and [2], perceived risk variable were derived from other previous studies [35]; [28], and Communication Channels are adapted from [9]. Behavioural intention variable were taken from [30], [29] and [31].…”