The Role of Personality in Impulse Buying Behavior

Abstract

The main objective of the current study is to unearth the influence of personality as an intrinsic ingredient on consumer behavior vis-à-vis impulsive buying behavior. Based on structural model and following the application EFA and CFA on 630 prospective consumers in the different parts of Jammu and Kashmir, findings have confirmed that “personality” as an intrinsic catalyst has significant bearing on both positive and negative indicators of an impulsive buy. Furthermore, a sub-structural model in the present study has significant bearing in consumer world as it has disintegrated select personality dimensions into positive and negative influencers of buying tendencies.

Economic Resourcefulness: Definition and Modeling

“…Special areas that may be subject to analysis in the process of assessing the work performed include overeducation and underemployment problems (see McGuinness 2006;Wilkins 2007), professional achievements (see Heckman et al 2006), job satisfaction (see Saari and Judge 2004) and one's history of employment and job changes (see Cohn et al 2016). Second, the resourceful person has the ability to guarantee the stability of his or her source of income (see Kośny and Piotrowska 2013), an appropriate income level, and the ability to manage the family's financial assets of the family by investing cash surpluses, guaranteeing the appropriate structure of the asset portfolio (how much and in what to invest), and avoiding ill-considered, emotionally influenced purchases (see Kassarjian 1971;Wood 1998;Sofi and Nika 2016). Third, economic resourcefulness is reflected in a sufficiently high material status 2 (manifesting, among others, in savings): these aspects positively influence the level of economic security (see Hacker et al 2014).…”

Cognition and affect in consumer decision making: conceptualization and validation of added constructs in modified instrument

“…These develop to a great extent fit into two significant mental segments of cognition and affect. Few constructs including scant planning, prudence and cognitive deliberation and no prominence to potential results emerging from a specific purchase to a great extent decide the discernment of a shopper [5].…”

“…A large portion of the prior investigations have discovered meager arranging as an essential segment related with impulsive buying. So inadequacy in arranging is without a doubt one of the noteworthy components that uncovers impulsive buying, yet the idea of arranging is as yet obscured and is subject to the situation as well [5].…”

“…Past examinations in the field of consumer behaviour have made every effort to make a differentiation between the individuals who are rash purchasers and the individuals who are not [3,4]. Despite the fact that such undertaking is costly and important in its methodology, it is not liberated from being dark and the way that pretty much everyone takes part in inconsistent suddenness and that even well unsurprising rash purchasers can and do have the control over their inclination now and again to control their lack of caution [5].…”

“…Hitherto, there have been number of attempts to develop scales for determining impulsiveness and reasons thereof. But it still requires immense workout for developing comprehensive framework that could facilitate different stakeholders in the estimation of impulsiveness across different consumer groups which the present study on scale development has fittingly taken into consideration [5].…”