The Role of Reputation For Achieving Competitive Advantage

Abstract

Corporate reputation is an assessment of stakeholders based on their existence, leadership, and innovation. This study empirically investigates the effects of corporate social responsibility (CSR), dynamic capabilities, reputation, and competitive advantage in manufacturing industries. An active role of manufacturing industries for involvement in CSR is needed by stakeholders in order to sustain the economic, social, and environmental aspects that ultimately increase the reputation of an objective that can be achieved by manufacturing industries. The development of dynamic capabilities is an internal factor for manufacturing industries into sections to win a competitive advantage. The authors conducted a survey to test the hypotheses and designed a SEM to analyze them. The results show that CSR has a positive effect on reputation. Dynamic capabilities have an effect on competitive advantage. This study concludes that reputation has an effect on competitive advantage. This finding integrates insights in a reputation framework into a generalization having a direct effect on competitive advantage in manufacturing industries. This research is expected to provide manufacturing industries with valuable suggestions for management practices to increase reputation and achieve the industrial goals especially to win the competitive advantage.

Influence of eco‐product innovation and firm reputation on corporate social responsibility and competitive advantage: A mediation‐moderation analysis

“…A firm competitive edge is what sets it apart from the competition (Sakas et al, 2014). To gain an edge over other businesses, companies must develop offerings that stand out from the crowd in terms of quality, innovation, and price (Sarjana & Khayati, 2017).…”

“…This is because it needs a way of thinking that can change with the times, like studying in depth the things that will affect the future of the industry. Khayati, 2017). CSR and a company's standing in the market go hand in hand.…”

“…CSR creates a durable competitive advantage attributed to a positive corporate reputation, which is far more valuable than the temporary economic benefit that is gained through short-sighted business practices (Smith, 2007). Sarjana and Khayati (2017) combine insights from the reputation framework with NRBV, which has a direct impact on manufacturing industries' competitive advantage. Hence, valuable suggestions were made for managers of manufacturing firms, entailing conditions for improving reputation and achieving the industrial goals of gaining a competitive advantage.…”

Service Value Resonance Based on Online Customer Loyalty

“…Contrary to Zake (2017), research's findings, textual informant quality affects online customers' loyalty. According to Mang'unyi, et al, (2017), transaction related quality has an influence on online customer loyalty, contrary to Sarjana and Khayati (2019), assertion that it does not. There are discrepancies in the outcomes of transaction related quality research on online loyalty customers.…”

Modeling the Competitive Advantage of Iranian Soccer Clubs Based on the Team Reputation Considering the Satisfaction Level of Fans of the Selected Teams

“…Competitive advantage means that a company can produce goods or services that are more valuable from the customers̓ point of view he compared to the goods and services provided by other competitors. Organizations can achieve quality in a variety of ways, which is one of the factors influencing the competitive advantage (3). There is a competitive advantage in both tangible and intangible resources, where organizational reputation is one of the key factors influencing the intangible competitive advantage in organizations, teams, or sports clubs.…”