The role of Security, Design and Content factors on customer trust in mobile commerce

Nilashi, Mehrbakhsh; Ibrahim, Othman; Mirabi, Vahid Reza; Ebrahimi, Leili; Zare, Morteza

doi:10.1016/j.jretconser.2015.05.002

Cited by 122 publications

(82 citation statements)

References 82 publications

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“…These findings add some insights to the previous works in which it support the work of Lin, Wang [42] who found that mobile commerce characteristics can affect customers' trust and support future usage behavior. Meanwhile, this study also support Nilashi, Ibrahim [43] who stated the role of security, design and content in affecting customer trust in mobile commerce. In addition, this study adds to Huang and Benyoucef [44] who wondered the potential of certain design feature over others in a mobile design and its relation to the trust of the app services.…”

Section: Discussion and Future Worksupporting

confidence: 79%

Investigating the effect of m-commerce design usability on customers’ trust

Hussain

Mahmood

Naser

2017

AIP Conference Proceedings

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Abstract. User experience may vary from one user to another based on the design characteristics for processing a certain task. Our review of the literature revealed that there is a noticeable lack of studies on the effect of mobile or m-commerce design usability on customers' trust to perform certain activities. We investigated the effect of m-commerce design usability in terms of navigability, supportability, readability, creditability, and content relevant. A close-ended questionnaire was distributed to 20 customers who were asked to perform some tasks. The result showed that majority of the participants found m-commerce design usability to influence their trust of the app. The mentioned usability elements were found to positively influence customers' trust except for supportability. Our findings provide some insights to the m-commerce designers and developers and extend the current understanding about the potential of design usability in explaining users' usage behavior.

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Section: Discussion and Future Worksupporting

confidence: 79%

Investigating the effect of m-commerce design usability on customers’ trust

Hussain

Mahmood

Naser

2017

AIP Conference Proceedings

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“…Trust has become an important research topic because it is a key factor influencing user satisfaction [18,19]. Security, system design, and transaction details are also key factors influencing user trust toward m-commerce [20]. Design aesthetics is a key factor influencing m-commerce websites; it exerts an especially strong influence on perceived usefulness and ease-of-use, thus explaining user trust [21,22].…”

Section: B M-commerce Adoptionmentioning

confidence: 99%

Influence Factors of Users Satisfaction of Mobile Commerce -An Empirical Research in China

Ye¹,

Liu²

2017

Proceedings of the 3rd Annual 2017 International Conference on Management Science and Engineering (MSE 2017)

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This study establishes a structural model to measure user satisfaction toward mobile commerce (m-commerce) from the perspective of m-commerce participants by analyzing factors influencing user satisfaction. A questionnaire survey on 428 m-commerce users is conducted. The model is verified by regression analysis and other analytical methods, and factors influencing the user satisfaction are determined. The features of m-commerce applications, performances of mobile intelligent terminals, and service quality of m-commerce are key factors influencing user satisfaction.This study proposes suggestions and recommendations to enhance user satisfaction and improve the vitality of m-commerce ecosystem. It further promotes mcommerce among customers, and thus increasing efficiency in learning, living, and working.The conclusions explain the factors influencing user satisfaction and provide recommendations and references for mobile network service providers, smart phone manufacturers, mobile application service providers, and other m-commerce participants to increase their market shares.

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“…Cebi (2013) an integrated multiple criteria decision making method including Delphi and DEMATEL (DEcision-MAking Trial and Evaluation Laboratory) techniques proposed for determining the importance degrees of the website design parameters. Nilashi et al,(2015)revealed the realimportance level of trustfactorsoncustomers' trustanddecisionmakinginselectingthe appropriate trustedwebsite.AnalyticNetworkProcess(ANP)fromtheMultiCriteria DecisionMaking(MCDM)approachesandfuzzylogicfromArtifi cial Intelligence(AI) approaches were used. Akincilar and Dagdeviren (2014) evaluated thequality of hospitality websites, or more specifically, hotel websites based on a hybrid model including two multi-criteriadecision making approaches, namely the Analytic Hierarchy Process (AHP) and Preference RankingOrganisation Method for Enrichment Evaluations (PROMETHEE).…”

Section: Other Integrated Techniquesmentioning

confidence: 99%