The Role of Social Media in Government Communication During COVID-19 Pandemic: The Case of KSA

Abstract

This study aims to explore the role of official government social media accounts as a source of information during the COVID-19 pandemic. It explores the types of information that was posted on these accounts and the tools that were used to convey the content to the users. An online survey was conducted to answer the study questions. Findings reveal that the COVID-19 pandemic changed the ways and the goals of communication from the government to the citizens to engage them in the process and enable them to interact with the content and the communicator.