2007
DOI: 10.1111/j.1083-6101.2007.00332.x
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The Role of Status Seeking in Online Communities: Giving the Gift of Experience

Abstract: This article examines online gift giving in the form of opinion, information, and advice that individuals post on websites. Research has highlighted altruism and reciprocity as the key motives behind such gift giving. We argue that informational gift giving is also strongly driven by status and status seeking, and that status sentiments are more likely to sustain virtual communities. Using theories of status seeking and self-presentation, we investigate the ways in which consumers construct status in online co… Show more

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Cited by 302 publications
(227 citation statements)
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“…People employ a wide array of strategies to construct a positive image online (Lampel & Bhalla, 2007;Schau & Gilly, 2003).…”
Section: Study 1a: Humblebragging On Social Mediamentioning
confidence: 99%
“…People employ a wide array of strategies to construct a positive image online (Lampel & Bhalla, 2007;Schau & Gilly, 2003).…”
Section: Study 1a: Humblebragging On Social Mediamentioning
confidence: 99%
“…In comparison, organizational commitment theories relate participation with the sense of belonging (Lampe et al 2010). Using status seeking and self-presentation theories, Lampel and Bhalla (2007) identify altruism and reciprocity as key factors. In the particular case of the Internet forums, Moore and Serva (2007) find that the main motivations for participating are cooperation, altruism and belonging.…”
Section: Introductionmentioning
confidence: 99%
“…This offers a wealth of possibilities for companies that want to involve users in their innovation processes. In these virtual communities, users both produce and consume information in a voluntary and democratic manner, which makes it possible for strangers to get aid in problem solving activities (Lampel and Bhalla, 2007). These communities also are shown to be of great value, as they produce products and services which can compete with manufactured products; hence, the communities not only exist, they also triumph (von Hippel, 2001).…”
Section: Introductionmentioning
confidence: 99%