The role of store image, perceived quality, trust and perceived value in predicting consumers’ purchase intentions towards organic private label food

Konuk, Faruk Anıl

doi:10.1016/j.jretconser.2018.04.011

Cited by 318 publications

(297 citation statements)

References 53 publications

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“…Perceived product quality is an important issue for both producers and intermediaries (platform company) in the e-commerce industry [35]. Indeed, e-commerce platforms that sell authentic and good quality products will be trusted and are capable of building a good reputation in the market [36].…”

Section: Perceived Product Qualitymentioning

confidence: 99%

e-Commerce Sustainability: The Case of Pinduoduo in China

et al. 2019

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Internet-based platforms are competing fiercely in the Chinese market by fostering an omni-channel shopping ecosystem. Companies have grouped under two giants, Alibaba and Tencent, leading to one-to-many competition dynamics in the Chinese market. In the midst of this competition, the three-year-old Pinduoduo has gained attention with its fast growth, positioning itself as the third biggest e-commerce platform in China with 19.4% of the market share. Pinduoduo has targeted a niche market made up of cheap products, low-income workers, and small business owners in small cities. Recently, however, many Pinduoduo users have returned to their former platforms, due to the proliferation of fake and low-quality products on the platform. Our study aims to investigate the reasons that prompted users to return to other platforms after their Pinduoduo experience. We conducted in-depth interviews to understand this phenomenon and built a research model based on risk theory and the customer resistance to change (CRC) framework. Results suggest that switching costs and relative attractiveness influence CRC, while risk perceptions form negative attitudes toward CRC, which finally result in negative word of mouth. Finally, theoretical and practical implications are discussed.

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Section: Perceived Product Qualitymentioning

confidence: 99%

e-Commerce Sustainability: The Case of Pinduoduo in China

et al. 2019

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“…For Muslim consumers, this is the cause of physical facilities that have no direct influence on buying interest and purchasing decisions. (12) reminded that the right store image encourages consumers to make purchases. In Muslim consumers, the determining factor of store image for them is store services and store environments.…”

Section: Figure 3 Results Of Bootstrappingmentioning

confidence: 99%

“…The accumulation of the availability of clean, safe, pleasant areas and the professional nature of employees (friendly, easy to smile, neat, polite, be honest) and other factors, will arise to the good name of retail stores. Konuk's research (12) proves that building a good store image can increase buying interest and entrepreneurs need to invest in building that positive image. Efforts are needed that are serious about building and developing a store image.…”

Section: Figure 3 Results Of Bootstrappingmentioning

confidence: 99%

The Role of Entrepreneurial Personality on Competitive Advantages and Corporate Image based on digital

Muharam¹,

Chaniago²

2019

IJEAT

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The purpose of this study is to investigate the impact of store image on purchase intention and buying decision based on the perceptions and thoughts of Muslim consumers. To be the sample, 100 consumers who are used to shopping at modern minimarkets were involved. To get a fit model, data used were in 1000 bootstrapping data. The store image research results consist of retail facility dimensions (physical completeness, display), store service dimensions (empathy, professional sellers) and store environment dimensions (comfortable environment, lighting). Store services and store environments are proven to be influential in purchase intention. Whereas, store facility was only correlates with store service and store environment and was not proven to affect purchase intention and buying decisions. The purchase intention has proven to influence purchasing decisions. This study found that factors like empathy, professional sellers, pleasant environment, lighting, physical equipment and displays, influence Muslim customers’ interest on purchasing things.

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“…Perceived quality motivates consumers to choose and buy specific products and [49,50] refers to the consumer's subjective perception regarding product excellence and quality between one brand versus another [51]. Perceived quality can also be stated as the consumer's feelings towards a product that influences their level of satisfaction with it and contributes to the profitability of a firm [52].…”

Section: Perceived Quality (Pq)mentioning

confidence: 99%

What Killed HTC and Kept Apple Alive? Brand Sustainability Comparison of Two Asian Countries

et al. 2019

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Although brand sustainability is found essential for brand survival, establishing it has remained challenging. Brand sustainability requires a strong association between brand equity and consumer values. The current study attempts to discover critical components involved that may influence Indonesian and Taiwanese consumers to purchase smartphones such as Apple and High-Tech Computer Corporation (HTC). Primary data collection was conducted to gather data through an online field survey. Following a quantitative approach, structural equation modeling (SEM) was used to examine the link between research constructs and the proposed hypotheses based on two samples of 202 and 217 respondents in Taiwan and Indonesia, respectively. Results represent significant and non-significant direct influences underlining the significance of perceived quality and brand preferences when testing brand equity effects on how consumers value different brands. While price premium is found to be the most influential factor that shapes the formation of purchase intention for Apple brands among both Taiwanese and Indonesian consumers, perceived quality is also affecting Taiwanese brand preference for HTC. Furthermore, prestige value is revealed to be a predictor of brand preference among Indonesian HTC consumers. Research findings have important implications for decision-makers to motivate purchase intentions of smartphone users toward specific brands. The insights provided by the findings will assist marketers in developing brand strategies that influence Taiwanese and Indonesian consumers’ purchases of Apple or HTC products.

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The role of store image, perceived quality, trust and perceived value in predicting consumers’ purchase intentions towards organic private label food

Cited by 318 publications

References 53 publications

e-Commerce Sustainability: The Case of Pinduoduo in China

e-Commerce Sustainability: The Case of Pinduoduo in China

The Role of Entrepreneurial Personality on Competitive Advantages and Corporate Image based on digital

What Killed HTC and Kept Apple Alive? Brand Sustainability Comparison of Two Asian Countries

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