The role of visual complexity and prototypicality regarding first impression of websites: Working towards understanding aesthetic judgments

Tuch, Alexandre N.; Presslaber, Eva E.; Stöcklin, Markus; Opwis, Klaus; Bargas-Avila, Javier A.

doi:10.1016/j.ijhcs.2012.06.003

Cited by 230 publications

(193 citation statements)

References 44 publications

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“…In experimental HCI studies, a common research design is to 'cross' a sample of users with a sample of designs, and test certain assumptions (Hassenzahl and Monk 2010;Schmettow and Havinga 2013;Tuch et al 2012). In such situations, mixed-effects linear models are a very effective statistical technique for a number of reasons.…”

Section: Explanations On the Statistical Methodsmentioning

confidence: 99%

Linking card sorting to browsing performance – are congruent municipal websites more efficient to use?

Schmettow

Sommer

2016

Behaviour & Information Technology

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Card sorting is a method for eliciting mental models and is frequently used for creating efficient website navigation structures. The present studies set out to validate card sorting by linking browsing performance to the degree of match between the mental model and the navigation structure. First, a card sorting study was conducted (n = 27) to elicit users' mental model of municipal websites. Second, performance was measured for a number of search tasks with varying degrees of congruence with users' mental model (n = 50). Analysis by linear mixed-effect models suggests that the match between mental model and website structure has no effect on browsing performance. We discuss possible reasons and consequences of the failure to validate card sorting for designing navigation structures of informational websites. ARTICLE HISTORY

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Section: Explanations On the Statistical Methodsmentioning

confidence: 99%

Linking card sorting to browsing performance – are congruent municipal websites more efficient to use?

Schmettow

Sommer

2016

Behaviour & Information Technology

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“…processing!has!also!been!investigated!in!websites.!A!study!by!Tuch!et!al.! [25]!found!that!users! preferred!prototypical!websites!when!judging!aesthetics.!Web!page!designs!that!contradicted!a!…”

Section: The)cognitive)engineering)of)memory)in)educational)website)dmentioning

confidence: 99%

The cognitive engineering of memory in educational website design

Jones

Fitzpatrick²,

Chassy

2015

ASSRJ

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“…Consequently, visual impression contains visual as well as verbal elements of print advertising. According to A. N. Tuch et al (2012), the consistent first impressions can be formed very quickly, based on whatever information is available within the first 39 milliseconds. First impressions do often influence mid-and long-term human behaviour.…”

Section: Introductionmentioning

confidence: 99%

“…Hallward (2005) states that the first impressions of advertising may often be more emotional than rational, we need to explore beyond the rational to better understand consumers' emotions towards and impressions of the product or the message. Scientific literature (Tuch et al, 2012) suggests that in a very short time consumer can form reliable judgements of, for instance, attractiveness or trust, and that these judgements depend on factors such as context or visual complexity. Therefore, the scientific problem solved in the article is what are the dimensions of complexity of print advertisement and how do they interrelate?…”

Section: Introductionmentioning

confidence: 99%

Complexity of print advertising : theoretical insights

Pilelienė¹,

Grigaliūnaitė²

2014

MOSR

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The article presents theoretical aspects of print advertising complexity. The insights of Lithuanian and foreign authors are analysed achieving to determine the dimensions of complexity of print advertising. As a result of the research, advertising complexity can have visual, verbal and /or informational basis. Moreover, every of the three dimensions is composed of particular inherent components, which form the complexity of dimension as well as advertisement complexity. Trying to construct the foundation for further research on advertising complexity, the results of theoretical analysis are concluded with the model of advertising complexity. Keywords: advertising complexity, informational complexity, print advertising, verbal complexity, visual complexity.Straipsnyje nagrinėjamas spausdintos reklamos kompleksiškumas. Teoriniame tyrime analizuojamos šalies ir užsienio autorių įžvalgos, siekiant nustatyti dimensijas, lemiančias spausdintos reklamos kompleksišku-mą. Tyrimo pagalba atskleidžiamas reklamos kompleksiškumas, besiremiantis vaizdiniu, žodiniu ir / arba informaciniu pagrindu. Savo ruožtu kiekviena minėta dimensija yra suformuota iš konkrečių komponentų, kurie formuoja jos ir tuo pat metu bendrą reklamos kompleksiškumą. Siekiant sudaryti pagrindą tolesniems reklamos kompleksiškumo tyrimams, teorinės analizės rezultatai apibendrinami reklamos kompleksiškumo modelyje. Raktiniai žodžiai: informacinis kompleksiškumas, spausdinta reklama, reklamos kompleksiškumas, vaizdinis kompleksiškumas, žodinis kompleksiškumas. lina PIlElIENĖ Viktorija gRIgAlIūNAITĖ IntroductionEnormous competition has emerged in the world of advertising during the first decades of the twenty first century. All types of media are overcrowded by ads and commercials striving to capture the consumer's attention. According to R. Pieters et al. (2010), advertising needs to have "stopping power" and marketers need to know which factors influence the stopping power of their advertisements and how to assess this to improve their effectiveness. A distinctive feature of advertising, relative to other contemporary forms of human communication, is its reliance on pictures to persuade (Phillips, lina PIlElIENĖ, Viktorija gRIgAlIūNAITĖ

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The role of visual complexity and prototypicality regarding first impression of websites: Working towards understanding aesthetic judgments

Cited by 230 publications

References 44 publications

Linking card sorting to browsing performance – are congruent municipal websites more efficient to use?

Linking card sorting to browsing performance – are congruent municipal websites more efficient to use?

The cognitive engineering of memory in educational website design

Complexity of print advertising : theoretical insights

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