The Roles of Culture in Online User Reviews: An Empirical Investigation

Kusawat, Poompak; Teerakapibal, Surat

doi:10.1080/08911762.2021.1903641

Cited by 7 publications

(3 citation statements)

References 91 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…When approaching the role of culture in the analysis of online users Kusawat and Teerakapibal (2021) conclude that there are differences in the form of evaluation according to culture. Individualistic clients act according to their thoughts and emotions, whereas more collectivist clients tend to be more tolerant, adjusting their behavior to social norms.…”

Section: E-commerce and Culturementioning

confidence: 99%

Association between expansion level and regional culture: An e-commerce view

Gomes¹,

Hein²,

Kroenke³

2023

Connecting Expertise Multidisciplinary Development for the Future

View full text Add to dashboard Cite

This study aims analysis the association between regional culture and Expansion Levels in e-commerce business. This study was designed through an archival approach, and the data has information on 3,065 e-commerce sellers with 100,000 customer purchase orders. We use the regional cultural dimensions of Hofstede et al. (2010) for electronic sellers and the averages of the cultural dimensions of their respective customers. Therefore, to describe the association, we use a machine learning technique, a decision tree, to predict the level of regionalization. The findings described the importance of the long-term orientation dimension. In all decision tree models, this dimension was the most important, as it was decisive for dividing e-commerce sellers into low and high Expansion Levels. Moreover, other dimensions were also relevant. For example, power distance was also highlighted in models that considered the characteristics of customers or sellers only. The sample is only limited to a small business that needs support to develop their sales. The implication of these results is based on how the expansion of e-commerce can be associated with cultural dimensions. And yet, it is noted that the characteristics of the customers were more important to predict the Expansion Level since it obtained the smallest error.

show abstract

Section: E-commerce and Culturementioning

confidence: 99%

Association between expansion level and regional culture: An e-commerce view

Gomes¹,

Hein²,

Kroenke³

2023

Connecting Expertise Multidisciplinary Development for the Future

View full text Add to dashboard Cite

show abstract

“…More recently, with the advancement of technological tools, scholars are able to programmatically scrape eWOM from websites and use sentiment analysis tools to quantify the eWOM message into either a positive or negative valence (for example, Kusawat and Teerakapibal, 2021). Another interesting methodological advancement is the use of topic modeling.…”

Section: Sjmementioning

confidence: 99%

Cross-cultural electronic word-of-mouth: a systematic literature review

Kusawat

Teerakapibal

2022

SJME

Self Cite

View full text Add to dashboard Cite

Purpose Global adoption of the internet and mobile usage results in a huge variation in the cultural backgrounds of consumers who generate and consume electronic word-of-mouth (eWOM). Unsurprisingly, a research trend on cross-cultural eWOM has emerged. However, there has not been an attempt to synthesize this research topic. This paper aims to bridge this gap. Methodology This research paper conducts a systematic literature review of the current research findings on cross-cultural eWOM. Journal articles published from 2006 to 2021 are included. This study then presents the key issues in the extant literature and suggests potential future research. Findings The findings show that there has been an upward trend in the number of publications on cross-cultural eWOM since the early 2010s, with a relatively steeper increase toward 2020. The findings also synthesize cross-cultural eWOM research into four elements and suggest potential future research avenues. Value To the best of the authors’ knowledge, there is currently no exhaustive/integrated review of cross-cultural eWOM research. This research fills the need to summarize the current state of cross-cultural eWOM literature and identifies research questions to be addressed in the future.

show abstract

“…Undoubtedly, the consumer's comment plays an important role in the field of business. It can improve a brand's products, speed up its product development, and even direct the production of new products (Kusawat and Teerakapibal, 2021), so TikTok will collect these comments for improving its performance, and other Internet companies come to TikTok to collect them as well, as these messages reflect the latest trend in a…”

Section: Visual Vaporwave In China: Its Story With Chinese Capital Giantsmentioning

confidence: 99%

What is visual Vaporwave? Vaporwave arts and their history and position in China

Zhang

2021

MIJ

View full text Add to dashboard Cite

By Vaporwave we refer to a digital-born electronic music genre and a trend in visual aesthetics. It emerged in some US-based online communities in the early 2010s, and now its visual expressions are in vogue in Chinese visual media context. In this article, Vaporwave’s aesthetics are discussed through three stages of analysis. In the first part, the paper outlines relevant theories and general features of Vaporwave’s (both visual and musical) aesthetics; next, the paper focuses on Vaporwave's visual characteristics, and, to provide a deeper understanding of its visual aesthetics, I discuss a school of painting derived from early twentieth-century Italy—Metaphysical art. In the second part, the article discusses why and how vaporwave aesthetics are inseparable from some Japanese visual characteristics and how it is represented in China, with particular reference to examples of Japanese comics from the 1980s/early 1990s and one popular Chinese video-focused social media TikTok in recent years. In the third part, the article focuses on illustrating Vaporwave's visual features in the Chinese context in recent years, and several examples are provided.

show abstract

The Roles of Culture in Online User Reviews: An Empirical Investigation

Cited by 7 publications

References 91 publications

Association between expansion level and regional culture: An e-commerce view

Association between expansion level and regional culture: An e-commerce view

Cross-cultural electronic word-of-mouth: a systematic literature review

What is visual Vaporwave? Vaporwave arts and their history and position in China

Contact Info

Product

Resources

About