The Roles of Perceived Risks and Price on the Purchase Intention of China-Made Home Appliances Among Career Women in Malaysia

Hashim, Norashidah; Husin, Zolkafli; Othman, Ismail Lebai; Zain, Ali Yusob Md

doi:10.32890/ijms.24.1.2017.10481

Cited by 4 publications

(6 citation statements)

References 21 publications

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“…As consumers perceive some level of risk in almost any situation depending on the context and situation they are involved in, this level of risk is an important determinant of the intention to purchase, which is in turn an indicator of the actual purchase decision (Tan, 1999). Previous studies in the literature confirm that there is an inverse relationship between the perceived risk level and purchase intentions of consumers in such a way that when perceived risk level increases, this leads to decreasing levels of purchase intentions (Bhukya & Singh, 2015;Hashim et al, 2017;Xie, 2017;Wood & Scheer, 1996). In the context of hospitality and tourism, the same negative effect of perceived risk on purchase intentions is also confirmed by the previous studies in the literature (Mitchell & Vassos, 1997;Kim et al, 2005).…”

Section: Dynamic Pricing Perceived Risk and Purchase Intentionsmentioning

confidence: 86%

The Effect of Dynamic Pricing on Holiday Purchase Intentions: Moderated Mediation Role of Perceived Risk

Sözer

2019

Advances in Hospitality and Tourism Research (AHTR)

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This study targets to measure the effect of dynamic pricing offers on the purchase intentions of consumers for a winter holiday by taking into consideration a moderated mediator role of perceived risk on this effect. The study employs an experimental design with discount level and timing of the offer (offer recency) as the manipulated conditions. The findings confirm that discount offers have positive direct effect and perceived risk has a negative direct effect on purchase intentions. The levels of discount and perceived risk, independently from each other, determine the level of purchase intentions. On the other hand, the effect of discount offers on purchase intentions is mediated by the perceived risk level of consumers. Finally, the timing of the discount offers moderates the effect of perceived risk on purchase intentions and eventually generates a moderated mediation role for perceived risk on the influence of discount offers on purchase intentions. Based on the findings of this study, some practical implications are provided.

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Section: Dynamic Pricing Perceived Risk and Purchase Intentionsmentioning

confidence: 86%

The Effect of Dynamic Pricing on Holiday Purchase Intentions: Moderated Mediation Role of Perceived Risk

Sözer

2019

Advances in Hospitality and Tourism Research (AHTR)

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“…Furthermore, gender plays a role in shaping purchase behavior, as males and females often exhibit distinct approaches when buying fashion items, leading to different influencing factors on their purchase intentions (Koca & Koc, 2016). These influencing factors encompass various aspects such as product pricing (Hashim, Husin, Othman, & Zain, 2017), product features (Hussin, 2013), the desire for uniqueness among consumers (Ahmad, Arshad, Sabir, & Ashraf, 2013), and brand image (Wang & Tsai, 2014). A brand's image encapsulates how consumers perceive a particular product (Pahwa, 2016), reflecting their ideas, beliefs, and impressions about the product, object, or company (Clow & Baack, 2016).…”

Section: Literature Reviewmentioning

confidence: 99%

“…The price of a product or service represents the monetary value buyers are willing to pay and sellers are willing to accept (English Oxford Living Dictionaries, 2019). As indicated by Hashim et al (2017), product pricing plays a crucial role in influencing consumers' purchase intentions. Often, a higher price tag creates the perception of better quality (Brijball, 2003).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Conversely, consumers may hesitate to purchase if prices are deemed excessively high, while overly low prices may raise suspicions about product quality (Balle, 2019). Research, such as that by Hashim et al (2017) on Chinese-manufactured home appliances and Rizkalla and Suzanawaty's (2013) study on private label brands, has shown that price significantly impacts consumers' purchase intentions. However, Stewart (2015) notes that consumers' willingness to pay for a product often hinges on its specific features.…”

Section: Literature Reviewmentioning

confidence: 99%

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Factors influencing Generation Y consumers’ intention to purchase sneakers

Fritz,

Lues,

Deventer

et al. 2024

IJRBS

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The fashion sector stands as one of the leading contributors to both the global economy and South Africa. In South Africa, the footwear segment alone commands a value exceeding R50 billion and continues to see steady expansion. Particularly notable is the surge in sales within the South African sneaker market, outpacing other footwear categories. This trend has prompted numerous brands to enter the fray, presenting consumers with abundant choices but also fostering intense competition among sneaker manufacturers. To stay competitive, these manufacturers consistently innovate by developing enhanced sneaker models and integrating cutting-edge technologies into their production processes. The study aimed to identify the determinants influencing the purchasing intentions of Generation Y consumers regarding sneakers. A survey, administered via self-report questionnaires, gathered data from a convenience sample of 400 Generation Y consumers aged 18 to 24. These individuals were selected from two public Higher Education Institutions located in Gauteng, South Africa. Data analysis encompassed various methods including reliability and construct validity assessment, factor analysis, descriptive statistics, correlation analysis, collinearity diagnostics, regression analysis, and independent samples t-tests. Findings reveal that brand image, the desire for uniqueness, and product features significantly and positively impact the purchasing intentions of Generation Y consumers concerning sneakers. Conversely, the study indicates that price exerts an insignificant influence on the purchasing intentions of Generation Y consumers regarding sneakers. In addition, the findings suggest that males tend to place greater importance on brand image when making sneaker purchases compared to their female counterparts. These findings highlight the importance of understanding the nuanced preferences and behaviors of Generation Y consumers in the sneaker market and adapting business strategies accordingly to capitalize on opportunities for growth and differentiation.

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“…There are two general approaches as to how customers and risk prevention techniques treat risk. The first is to increase the assurance that the purchasing will not fail, and the second is to decrease the consequences of the loss if it fails (Hashim et al, 2017;Mitchell & McGoldrick, 1996;Yener, 2015a). Trust is an essential concept for customer satisfaction.…”

Section: Consumer Behaviormentioning

confidence: 99%

The Effects of Halal Certification and Product Features on Consumer Behavior

Yener

2022

International Journal of Management Studies

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With the rise in the population of Muslims globally, the issue of halal products is becoming increasingly important. The fact that consumers prefer halal products and demand more of these products has attracted companies’ attention as well. The certification of halal products and product type affects the behavior of consumers towards these products. Besides that, the countries that produce the products, whether Muslim or not, is a matter of concern for consumers who are sensitive about halal products. In this study, halal product certification, how consumer behavior changes according to product type, and the country where the product is produced were examined. A scenariobased experiment was used to test the hypotheses developed, and the effects of independent variables on consumer purchase intention, trust, and perceived risk were examined. The religiosity scale was used as a control variable to control consumer religious sensitivities in the study. The results showed that halal-certified products and Muslim country product origin led to a higher level of consumer purchase intention, trust, and lower levels of perceived risk. Besides that, the existence of halal certification increased purchase intention for utilitarian products. Based on the results, the interaction of halal certification and country of origin has a significant impact on consumer purchase intention, while the interaction of halal certification and product type has a significant impact on consumer purchase intention as well as perceived risk. Halal certification increases both consumer purchase intention and trust in products produced by non-Muslim countries.

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The Roles of Perceived Risks and Price on the Purchase Intention of China-Made Home Appliances Among Career Women in Malaysia

Cited by 4 publications

References 21 publications

The Effect of Dynamic Pricing on Holiday Purchase Intentions: Moderated Mediation Role of Perceived Risk

The Effect of Dynamic Pricing on Holiday Purchase Intentions: Moderated Mediation Role of Perceived Risk

Factors influencing Generation Y consumers’ intention to purchase sneakers

The Effects of Halal Certification and Product Features on Consumer Behavior

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