The purpose of this research paper is to report on the purchase intention of China-made home appliances among career women in Malaysia. The purchase intention is hypothesised to be influenced by the price and preference of today’s career women who are indifferent to the product’s country of origin and brand. Data were collected by random sampling from 430 career women in selected states in Malaysia in 2016 and were used to test the hypotheses. Survey questionnaires were used to collect the data by utilising a self-administrated method. The relationships between price, perceived risks, attitude toward brand, and purchase intention were tested in this study. The results showed that price is the main factor being considered by the career women in Malaysia when they decide to purchase China-made home appliances. This study implied that marketers need to capitalise on pricing strategy in order to market their home appliances among career women. Keywords: China-made, Purchase intention, Perceived risk, Attitude towards brand, Malaysia.

Research regarding the impact of food packaging cues on product quality perception is relatively new. The role of various food packaging elements on product quality perceptions remain unclear. This study examined the characteristics of food packaging cues and their impact on product quality perceptions. This study is grounded on “Cue utilization theory” which explains the role of environmental stimuli in the formation of perceptions regarding the product. The framework of the study has been proposed by combining comprehensive set of Brand name, Price, Country of Origin, Nutritional label, Precautionary label and Perceived product quality. The research will plug the gaps in the literature of consumer behaviour and to generalize the results in the Pakistani consumer market. There is a scarcity of empirical studies which offer wide-ranging information regarding consumer mindset specifically in Asian contexts. Hence, this study provides practitioners with a framework to make appropriate marketing strategies. This study also makes theoretical and practical contributions.