The roles of schema incongruity and expertise in consumers’ wine judgment

Lanseng, Even Johan; Sivertsen, Hanne

doi:10.1016/j.foodqual.2018.07.004

Cited by 10 publications

(4 citation statements)

References 44 publications

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“…Consumers' expertise is distinguished from their previous product/service-related experiences (Alba and Hutchinson, 1987). Previous studies indicate that consumer expertise pertaining to a product/service has a significant effect on their current or future choice of it (including food traceability systems) (Hu et al ., 2021; Lanseng and Sivertsen, 2019; Wang et al ., 2017).…”

Section: Theoretical Background and Research Objectivesmentioning

confidence: 99%

Consumer adoption of blockchain food traceability: effects of innovation-adoption characteristics, expertise in food traceability and blockchain technology, and segmentation

Wang

Scrimgeour

2022

BFJ

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PurposeThis study explores the influence of the following factors on consumer adoption of blockchain food traceability (BFT): innovation-adoption characteristics, segmentation, expertise in food traceability, expertise in blockchain technology, food categorical preferences and perceived important features of BFT.Design/methodology/approachThe data was collected via an online questionnaire with 1,401 participants in New Zealand. Exploratory factor analysis, structural equation modelling and segmentation analysis were undertaken.FindingsConsumer adoption of blockchain food traceability was significantly influenced by two innovation-adoption characteristics – perceived incentives and perceived complexity, as well as their expertise in food traceability. Two consumer segments were identified: Conservatives (48%) and Pioneers (52%). Significant differences were found between these two segments in terms of gender, age, education, occupation, residential area and ethnicity. Consumers are more willing to use BFT for purchasing fresh, imported, staple and normal foods than for processed, domestic and upscale foods. Their perceived important specific features of BFT are product origin, food safety information, quality control, food safety information, hygienic condition and scarcity management.Originality/valueThis study contributes knowledge to address the current knowledge gap regarding consumer adoption of blockchain food traceability by using a large sample set. It is also the first study to recognise consumer segments for BFT; to provide information about consumers' important socio-demographic characteristics, food categorical preferences and perceived important features towards BFT; and to explore the influences of consumers' innovation-adoption characteristics, expertise in food traceability and expertise in blockchain technology on their adoption of blockchain food traceability.

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Section: Theoretical Background and Research Objectivesmentioning

confidence: 99%

Consumer adoption of blockchain food traceability: effects of innovation-adoption characteristics, expertise in food traceability and blockchain technology, and segmentation

Wang

Scrimgeour

2022

BFJ

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“…They tend to solve the problems holistically and integrate various concepts and principles in meaningful ways (Chi, 2006;Feltovich et al, 2006;Gitomer, 1988). Experts are also more likely to make continuous adjustments in their initial strategies (Einhorn and Hogarth, 1981) and to use new information, even if it is inconsistent with their knowledge (Fiske et al, 1983;Lanseng and Sivertsen, 2019). Novices, in contrast, often follow well-established rules and are more likely to be inflexible (Bilali c et al, 2008;Davies, 1991;Shanteau and Phelps, 1977).…”

Section: Antecedents Of Managing Strategic Paradoxesmentioning

confidence: 99%

Managing strategic paradoxes: the influence of demographic characteristics of decision-makers

Glińska-Neweś

Escher

Józefowicz

et al. 2020

JOCM

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PurposeTogether with increasing ambiguity and frequency of changes, management becomes full of seemingly conflicting choices, i.e. paradoxes, coming up in the process of decision-making. Successful management of paradoxes, i.e. treating them as “both/and” constructs leads to innovative solutions and better overall organizational performance. In response to a significant research gap regarding antecedents of managing paradoxes, the aim of the paper is to investigate how individual characteristics of strategic decision-makers, specifically their age, tenure and educational background, affect the ability to combine contradictions in their strategic choices.Design/methodology/approachAn empirical study was conducted among 201 managers representing furniture companies in Poland. The CATI technique with an interview questionnaire was adopted in order to identify respondents' opinions on the main features, traits and dimensions of the strategy implemented in their companies. Participants' tenure, age and education were measured by single items.FindingsThe study suggests that the ability to manage paradoxes increases with age and tenure in a company and at a current position. At the same time economic/business educational background appears to be unsupportive in this regard.Originality/valueWhile the issue of managing paradoxes energizes researchers in various disciplines, we still do not know much about antecedents of the process. The study shed light on effects that managers' demographics have on their ability of managing paradoxes. It contributes to the theory on strategic paradoxes as well as theory on the influence of decision-makers' individual characteristics on their decisions.

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“…In particular, understanding whether or not specific aspects of a product's texture meet or fail to meet consumers' expectations is important in order to optimize product formulations. This process is theoretically described by the schema congruity theory, which posits that the similarity between a product and a broader product category schema affects the processing of incoming sensory information and the resultant evaluation for stimuli such as beverages and scents (Meyers-Levy and Tybout, 1989 ; Bosmans, 2006 ; Noseworthy et al, 2014 ; Lanseng and Sivertsen, 2019 ). According to this theory, consumers prefer products that align with their existing schemas which are generated based on their memories of previous experiences and which in turn forms their expectations regarding products and brands (Halkias, 2015 ; Eklund and Helmefalk, 2021 ).…”

Section: Introductionmentioning

confidence: 99%

Right prefrontal activation associated with deviations from expected lipstick texture assessed with functional near-infrared spectroscopy

Hirabayashi,

Kawabata Duncan,

Tagai

et al. 2024

Front. Neuroergonomics

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IntroductionThere is a continuous consumer demand for ever superior cosmetic products. In marketing, various forms of sensory evaluation are used to measure the consumer experience and provide data with which to improve cosmetics. Nonetheless, potential downsides of existing approaches have led to the exploration of the use of neuroimaging methods, such as functional near-infrared spectroscopy (fNIRS), to provide addition information about consumers' experiences with cosmetics. The aim of the present study was to investigate the feasibility of a real-time brain-based product evaluation method which detects the incongruency between a product, in this case lipstick, and a consumer's expectations.MethodThirty healthy, female, habitual lipstick users were asked to apply six different lipsticks varying in softness and to rate the softness of and their willingness to pay (WTP) for each lipstick. Cerebral hemodynamic responses in frontal areas were measured with fNIRS during lipstick application and analyzed using the general linear model (GLM). Incongruency scores between softness and expectation were calculated in order to understand how far removed each lipstick was from a participant's optimal softness preference. The correlation between brain activation (beta scores) during the application of each lipstick and the respective incongruency scores from each participant were acquired using semi-partial correlation analysis, controlling for the effects of WTP.ResultsWe revealed a significant intra-subject correlation between incongruency scores and activation in the right inferior frontal gyrus (IFG). This confirms that as the texture incongruency scores increased for the lipstick samples, activation in each individual's right IFG also increased.ConclusionThe correlation observed between incongruency perceived by participants and activation of the right IFG not only suggests that the right IFG may play an important role in detecting incongruity when there is a discrepancy between the perceived texture and the consumer's expectations but also that measuring activity in the IFG may provide a new objective measurement of the consumer experience, thus contributing to the development of superior cosmetics.

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The roles of schema incongruity and expertise in consumers’ wine judgment

Cited by 10 publications

References 44 publications

Consumer adoption of blockchain food traceability: effects of innovation-adoption characteristics, expertise in food traceability and blockchain technology, and segmentation

Consumer adoption of blockchain food traceability: effects of innovation-adoption characteristics, expertise in food traceability and blockchain technology, and segmentation

Managing strategic paradoxes: the influence of demographic characteristics of decision-makers

Right prefrontal activation associated with deviations from expected lipstick texture assessed with functional near-infrared spectroscopy

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