The Roots of Tourism: Hippies

Abstract

Tourism has developed in Nevşehir and Antalya, two of the most significant destinations of today’s Turkey, in 1960s. In line with the previous study in the related literature, it is possible to mention that the tourism activities in those regions have been triggered by the visits of the hippies. In this study, it is aimed to reveal the contribution of the hippies to the development of tourism in Cappadocia (Nevşehir), Side and Alanya (Antalya), which have become significant tourism destinations in Turkey. For this purpose, the transcripts of the interviews of the Turkey Tourism History Project, which describes the tourism development and history in these regions, were subjected to document analysis. The impact of hippies on Turkey’s tourism has been explained within the framework of Social Exchange Theory. As a result, it has been determined that all stages of the social exchange theory have been observed between hippies and local people. The local people, who initially approached hippies with prejudice, changed their perspective towards hippies in a positive way with the effect of many externalities.

From tourists to nomads: unveiling the transformative potential of digital nomads in travel and tourism

“…Lifestyles and technological developments have had a significant impact on travel and tourism industry activities in the post-modern period, as in every period of history (Prabawa and Pertiwi, 2020), and the conditions of each period have created their own tourism types and tourists. For instance, while industrialization and developments in transportation technologies created mass tourists, the hippie movement that emerged in the context of new social movements in the 1960s created a new type of tourist (Türktarhan et al ., 2022). The social history of travel suggests people travel for several valid reasons, such as being independent (Müller, 2016), the desire to travel continuously (Reichenberger, 2018; Thompson, 2019), cultural exchange (Wang et al ., 2018), novelty seeking (Bartosik-Purgat, 2018), in search of a new lifestyle (Mancinelli, 2020), having suitable leisure time (Thompson, 2019), being together with like-minded (Hall et al ., 2019) and experiencing the daily life practices of different societies (Betre, 2022).…”