The article presents proposals for the development of rural areas by increasing their investment attractiveness. It is proved that in addition to financial resources, limiting factors for the development of the territory can serve as its social, environmental, and institutional features. Lack of resources, technologies, and infrastructure will limit rural development. It is proved that the implementation of the development opportunities of territories involves the search for optimal solutions in the selection of investment objects, their integration into the economy of the region and the municipality. The article examines the investment attractiveness of the Ramon district of the Voronezh region, which has a shortage of energy capacity, which does not allow for further expansion of industrial activities in the municipality. It is proposed to consider the creation of a company providing services in the field of eco-tourism as an alternative investment object. Such projects do not have increased requirements for existing electrical capacity, preserve recreational potential, create jobs, and ultimately improve the quality of life of the district's population. A brief description of the development of the tourism industry in Russia and the Voronezh region is given, and the main measures of its state support are highlighted. The growth of the domestic tourist market is predicted, as well as an increase in demand for these services. The project for installing and launching a glamping complex on the territory of the Ramon district is calculated. Conclusions are drawn about the economic, social and budgetary effectiveness of the proposed project. The glamping complex will increase the export of tourist services in the region, increase the gross regional product, and create additional jobs without using significant energy capacity, which will ultimately have a positive impact on the development of the municipality as a whole.