The Scandinavian approach to the experience economy – does it make sense?

Bille, Trine

doi:10.1080/10286632.2011.561924

Cited by 31 publications

(26 citation statements)

References 4 publications

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“…This article has implications for current research and contributes to several ongoing strands of research within geography. It extends existing studies on the experience economy (Lassen et al 2009;Freire-Gibb 2011;Bille 2012;Lorentzen and Jeannerat 2013) both conceptually and empirically by introducing the framework of passive, active and complementary experiences and providing evidence of how specific activities are developed, practiced and consumed on the ground. In so doing, it supports Florida's (2002) claim that members of the creative class prefer participatory to passive experiences and demonstrates how experiences allow contemporary consumers to create unique identities, display social status and pursue self-actualization through learning, doing, trying and making (Boggs 2009; Lorentzen and Hansen 2009; Hracs and Jakob forthcoming).…”

Section: Conclusion: Do Experiences Have An Expiration Date?mentioning

confidence: 95%

“…Building on the well-documented practice of commodifying myths associated with rural settings and identities (Hopkins 1998;Mitchell 1998;Ray 1998;Hracs 2005), these strategies add experiential elements to communicate and exploit rural myths in new ways. In recent years the experience economy has gained currency (Lassen et al 2009;Freire-Gibb 2011;Bille 2012;Lorentzen and Jeannerat 2013), yet little is known about how food-related entrepreneurs in rural contexts compete by developing and selling experience and culturally infused niche food products. This article contributes to existing studies in geography by focusing on the experience-based strategies that food-related entrepreneurs in rural Denmark are using to differentiate and add value to their products.…”

Section: Introductionmentioning

confidence: 99%

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Experience the difference: the competitive strategies of food‐related entrepreneurs in rural denmark

Arthur

Hracs

2015

Geografiska Annaler: Series B, Human Geography

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As food production becomes increasingly integrated, globalized and competitive, small-scale food-related enterprises in many European countries are struggling to market and monetize their products. Although these struggles have been well documented, few studies have considered the ways in which food-related entrepreneurs in rural contexts are adapting to and overcoming these challenges. In particular, little is known about how they differentiate and add value to their products. This article focuses on the development and implementation of new and hybrid commercial strategies by food-related entrepreneurs in three rural communities in Denmark. These strategies add experiential elements to the longstanding practice of commodifying myths associated with rural settings and identities. Although harnessing culture and experiences to sell things is nothing new, we demonstrate that some Danish entrepreneurs are responding to market competition by tweaking and extending these concepts. In particular, it is argued that entrepreneurs use different experiences with varying levels of intensity and consumer engagement for different purposes. Whereas passive experiences such as storytelling are used to educate consumers about the specific qualities of products, more active and participatory experiences are sold as add-ons and standalone products. The findings contribute to our understanding of food-related entrepreneurship in rural contexts, consumption, value creation and the experience of economy more broadly.

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Section: Conclusion: Do Experiences Have An Expiration Date?mentioning

confidence: 95%

Section: Introductionmentioning

confidence: 99%

Experience the difference: the competitive strategies of food‐related entrepreneurs in rural denmark

Arthur

Hracs

2015

Geografiska Annaler: Series B, Human Geography

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“…This discourse seems to be a Scandinavian speciality, whereas other European countries talk about culture industries and Britain, in particular, of creative industries (Flew and Cunningham, 2010: 114). The way the notion of the experience economy is used in Scandinavian policy is not very consistent (Bille, 2011), but it is connected to a search for post-industrial growth trajectories.…”

Section: Experience Economy As Local Developmentmentioning

confidence: 99%

The experience turn of the Danish periphery: The downscaling of new spatial strategies

Lorentzen

2012

European Urban and Regional Studies

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This article discusses the new wave of spatial development strategies in small, peripheral municipalities, based on the notion of the experience economy as a local response to the challenges of globalization and industrial restructuring. The notion of the experience economy, originally derived from strategic management, is more encompassing than the related notion of cultural economy, and its application in urban strategies aims to promote (1) new forms of business innovation, (2) the development of new industries and (3) the development of place as a factor of attraction. The article proceeds to describe the extent to which this perception has been integrated into urban strategies in North Denmark, and the associated local discourses and institutional practices. One municipality, Frederikshavn, is described and analysed in more detail. In this municipality the experience economy has been constructed by the initiatives of public, private and civic actors over more than a decade, until it finally became institutionalized in official municipal policy and organizations. The many initiatives materialized in a considerable enhancement of the local cultural and leisure supply, urban refurbishment, business innovation and a change of urban image from industrial city to experience city. The experience economy mainly became institutionalized as a reinterpretation and development of welfare services from a consumer perspective. As a municipal strategy the experience economy concept is faced with two problems: the municipal scale is not adequate to change the economic and demographic fate of peripheral localities, and enhancing the quality of place and image can be only part of the response to the serious challenges facing them.

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“…Det er et ganske naturligt valg, da investeringen i brugerinddragelse aktuelt udgør en overog gennemgribende kulturpolitisk tendens. Det oplevelsesparadigme, som har praeget kulturområdet siden nullerne (Bille 2012;Skot-Hansen 2008) er i dag blevet suppleret af et participatorisk paradigme med fokus på at inddrage de offentlige kulturinstitutioners brugere som sparringspartnere, medvirkende, performere, producenter og beslutningstagere (Scott Sørensen & Kortbek 2018;Kulturministeriet 2012).…”

Section: Indledningunclassified