The Seller's Listing Strategy in Online Auctions: Evidence from Ebay

Chen, Kong-Pin; Liu, Yu-SHeng; Yu, Ya-Ting

doi:10.2139/ssrn.2004814

Cited by 4 publications

(7 citation statements)

References 16 publications

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“…For example, shows that, other things being equal, the pure auction results in higher trade probability but lower transaction price than the fixed-price listing. Chen, Liu, and Yu (2013) not only confirm Hammond's results (2010), but also show that while the BIN auction results in similar trade probability and transaction price it has shorter sale duration than the pure auction.…”

Section: Introductionsupporting

confidence: 83%

Do consumers discount parallel imports?

Chen

Lai

2013

Asia-Pacific Journal of Accounting & Economics

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Using data from Taiwan's Yahoo! auctions of Nikon cameras, this paper investigates whether there exists any difference in transaction results between commodities which are sold by authorized sellers and those which are parallel imports. We find that the parallel imports and the authorized products differ not only in the warranty duration offered by the sellers, but also in the formats in which they are listed, both of which substantially affect trade probability and transaction price. We show that, after taking into account the endogenous choice of listing formats and the characteristics of the sellers and the items, an authorized product has a 7% higher trade probability than that of a parallel import and, if there is a sale, the transaction price as a ratio of the manufacturer's suggested retail price is 0.093 higher. A small number of less-experienced parallel import sellers, in an attempt to maintain a price comparable to the authorized product, list their items in pure auction with unusually high starting bids. This accounts for the overall lower trade probability for the parallel imports. If we disregard these sellers who adopt pure auction, the authorized product has higher transaction price than, but about the same trade probability as, the parallel import.

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Section: Introductionsupporting

confidence: 83%

Do consumers discount parallel imports?

Chen

Lai

2013

Asia-Pacific Journal of Accounting & Economics

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“…Research on C2C product exchanges: focus on marketing, economic and operational efficiency One stream of research on C2C product exchanges (often referred to as "product-sharing") has focused on the interface between consumer behavior and the platform's marketing and distribution strategies. Scholars have analyzed consumer valuation of free product returns (Shang et al, 2017), the seller's online listing strategy (Chen et al, 2018) and the impact of product photographs and reputation systems on consumer behavior and product cost IJOPM 43,3 (Van Der Heide et al, 2013). Others have looked into the retailer's share of the gross profit margin in the channel linked to product sharing (Tian and Jiang, 2018).…”

Section: C2c Product Platforms In the Sharing Economymentioning

confidence: 99%

“…As pointed out by Plouffe (2007), they operate outside the realm of traditional channels and value chains. These C2C product platforms have been widely studied in the marketing, strategic management and economic literature, with an emphasis on the marketing techniques that drive platform performance (Shang et al, 2017or Chen et al, 2018, the trust building and matchmaking role they play (Chen et al, 2009;Jia et al, 2020) and other dimensions leading to economic efficiency (Wang et al, 2020;Tian et al, 2021). Still, they have been insufficiently studied from a supply chain perspective.…”

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confidence: 99%

Conceptualizing sharing supply chains – lessons from an exemplary case

Roussat

Carbone

Rouquet

2022

IJOPM

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PurposeOver the last decade, a “new” sharing economy has emerged. So far, the supply chain literature has focused on platforms delivering crowd-logistics services that connect businesses and consumers (B2C). The literature has paid little attention to platforms that facilitate products exchanges between consumers. This article aims to develop a first supply chain conceptualization for consumer-to-consumer (C2C) product exchanges stimulated by the sharing economy. How to conceptualize C2C product exchanges from an Supply Chain (SC) perspective? Do such C2C product exchanges form what might be called “sharing supply chains”? What are the characteristics of these sharing supply chains?Design/methodology/approachThe authors rely on a single case study of Vestiaire Collective (VC), a C2C platform that links consumers buying and selling second-hand luxury goods. This case was not selected because it is a typical C2C product platform, but because it is an “extreme” case (Yin, 2014) meeting Siggelkow's “talking pig” criterion (2007).FindingsThe authors demonstrate that VC intermediates a “sharing supply chain”, whose features differ from forward and reverse supply chains. The authors stress that strong physical intermediation is crucial in this extreme case. The authors then contrast this extreme case with other forms of sharing supply chains to identify the variables leading to these alternative configurations. Finally, the authors develop theoretical propositions regarding the physical intermediation role that these platforms may play.Originality/valueThe authors' article extends the scope of the supply chain concept by identifying sharing supply chains alongside other types of chains. The article also points to the strategic role of SC dimensions in the sharing economy. The authors hope that this article will lead to further research on sharing supply chains.

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“…38 Since buyers usually have single-unit demand, the number of items listed by the same seller is unlikely 38 In a dataset collected by the second author from eBay iPod auctions, it is also documented that a seller who has a greater number of iPods to sell in the period studied is less likely to post items with BIN. See Chen, Liu and Yu [2011].…”

Section: Iv(ii) Empirical Specificationmentioning

confidence: 99%

“…In a dataset collected by the second author from eBay iPod auctions, it is also documented that a seller who has a greater number of iPods to sell in the period studied is less likely to post items with BIN. See Chen, Liu and Yu [].…”

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confidence: 99%

A Dynamic Model of Auctions with Buy‐It‐Now: Theory and Evidence

Chen

Chou

et al. 2013

The J Industrial Economics

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In the ascending‐price auctions with Yahoo!‐type buy‐it‐now (BIN), we characterize and derive the closed‐form solution for the optimal bidding strategy of the bidders and the optimal BIN price of the seller when they are both risk‐averse. The seller is shown to be strictly better off with the BIN option, while the bidders are better off only when their valuation is high enough. The theory also implies that the expected transaction price is higher in an auction with an optimal BIN price than one without a BIN option. This prediction is confirmed by our data collected from Taiwan's Yahoo! auctions.

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The Seller's Listing Strategy in Online Auctions: Evidence from Ebay

Cited by 4 publications

References 16 publications

Do consumers discount parallel imports?

Do consumers discount parallel imports?

Conceptualizing sharing supply chains – lessons from an exemplary case

A Dynamic Model of Auctions with Buy‐It‐Now: Theory and Evidence

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