This article discusses the concepts of 'servicelisation' of labour and innovation in complex organisational contexts. We consider that, at the present stage of societal development, the expansion of services itself represents the course from one industrial model to another, i.e. to a set of ways or methods of producing that are different. It is thus possible to speak of a 'configuration of users'. In a 'service economy', the service products are global and are not generally decomposable, so that it is the customer/user who assesses the satisfaction involved in consuming them, even being able to intervene in their production. Besides, technology and immateriality are now fundamental to the service logic. This article also proposes some alternative ways for analysing the organisational structures dealing with such new phenomena.
Tertiarisation and 'servicelisation': conceptual notesWe prefer to use the notion of 'servicelisation', on the one hand, to draw a line between it and the notion of industrialisation and, on the other, to register the fact that the principle of service cuts across the organisation of a considerable and expanding number of contemporary labour activities (Almeida 2004). Thus we distinguish the notion of 'service' from that of 'services', associating the latter with the classification of economic activities (strictly economic, as we have argued before) and, at the same time, defending the postulation that the notion of 'service' cuts across all the forms of contemporary work as a whole (Almeida 2005a;2005b;2005c).What seems interesting to us -from the point of view of methodological and conceptual advances -is an analysis of recent developments in organisational structures and practices associated with the transition from an 'industrial model' (represented by a bureaucratic state rationale and the form of the pyramid) to 'networked' organisational models that are imbued with the importance of the 'mission' concept (Freire 1998). 1 On the basis of this latter notion, it is possible to put the spotlight on the way people cooperate at work. This may cause us to ask -at a closer level to the organisation of work -what, then, is the meaning of work at present and what does a rise in the number of operations carried out and performed mean in the productive context in which work organisations are at present integrated?Phillipe Zarifian has written a coherent reply to such questions. On the one hand, for the organisation of work, an increase in sales will certainly mean greater speed in accomplishing operations, thus accelerating the flow of operations on a direct output basis. On the other hand, for the workers, 103 PJSS 7 (2) pp. 103-114