The shift to digital: designing for learning from a culturally relevant interactive media perspective

Engerman, Jason A.; Otto, Richard F.

doi:10.1007/s11423-020-09889-9

Cited by 13 publications

(10 citation statements)

References 9 publications

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“…Furthermore, CSR initiatives of an organization on social media are also important because of the interactive feature of social media. The customers and the company interactively communicate with each other through social media [ 43 ]. This interactive atmosphere of social media plays a key role to build customer confidence for a specific brand, which in turn is translated into increased customers’ loyalty [ 44 ].…”

Section: Theory and Hypothesesmentioning

confidence: 99%

Exploring the Impact of Corporate Social Responsibility Communication through Social Media on Banking Customer E-WOM and Loyalty in Times of Crisis

Zhang

Mahmood

Ariza-Montes

et al. 2021

IJERPH

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Previous studies have largely explored corporate social responsibility (CSR) for organization-centric outcomes to achieve organizational performance, organizational commitment, or organizational citizenship behavior. However, the importance of CSR to achieve customer-centric outcomes is underexplored to date. Contemporary researchers have recently turned their attention toward CSR from the viewpoint of customer-centric outcomes. Therefore, the present study attempts to test the influence of CSR communication on social media and customer loyalty in the banking sector of a developing economy in times of crisis. This study also investigates the mediating effect of electronic word of mouth (E-WOM) with this relationship. The data of the present study were collected from different banking customers using a self-administered questionnaire. The empirical findings of this study validated that the CSR communication of a bank on social media increases customer loyalty, and E-WOM partially mediates this relationship. This study will be helpful for the banking sector to understand the importance of CSR communication to increase customer loyalty, which is very important for every bank in times of crisis.

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Section: Theory and Hypothesesmentioning

confidence: 99%

Exploring the Impact of Corporate Social Responsibility Communication through Social Media on Banking Customer E-WOM and Loyalty in Times of Crisis

Zhang

Mahmood

Ariza-Montes

et al. 2021

IJERPH

View full text Add to dashboard Cite

show abstract

“…It is clear from the available literature that the mainstream media loses its attractiveness compared to its new partnersocial media [2]. There are many reasons why organizations perceive social media to be an effective means of communication among which one reason for the popularity of social media is its interactive feature of communication [3]. The interactive nature of social media facilitates the exchange of information, such as posting or sharing of different content between the sender (organization) and the recipient (stakeholders) [4].…”

Section: Introductionmentioning

confidence: 99%

Using Social Media as a Medium for CSR Communication, to Induce Consumer–Brand Relationship in the Banking Sector of a Developing Economy

et al. 2021

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Social media has emerged as a flexible and interactive communication medium in the present digital era. Contemporary businesses use social media to achieve different communication objectives. However, using social media as a communication medium for corporate social responsibility (CSR) communication with stakeholders like, consumers is not well-explored in the existing literature. Furthermore, prior studies have also failed to consider the blend of CSR communication and social media to achieve consumer-related outcomes, for example, their loyalty and purchase likelihood. To this end, the objective of this study is to examine the relationship of the CSR communication of a bank through social media with consumer loyalty and purchase intention. The current study also proposes brand admiration as a potential mediator between this relationship. The data were collected from the banking consumers through a self-administered questionnaire in a developing economy. The data were analyzed through the structural equation modeling (SEM) technique using AMOS software. The results of the current survey confirmed that CSR communication of a bank on social media has direct and indirect, via brand admiration, relations with consumer loyalty, and purchase intentions. The outcomes of this survey will be helpful for the policymakers to understand the importance of CSR communication on social media to enhance the loyalty, and purchase intention of banking consumers.

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“…Teachers must give direction and support to students to help them navigate the online learning environment independently. In addition to this, higher education is seeing a growing move to online learning, which has prompted concern and anxiety among many teachers who lack the necessary skills, resources, and pedagogic acumen [19]. The findings of Bhardwaj et al [20] concluded that the transition to online learning had gone well.…”

Section: Digital Learning Environmentmentioning

confidence: 99%

The Capabilities, Challenges, and Resilience of Digital Learning as a Tool for Education During the COVID-19

Yasir

Ullah

Siddique

et al. 2022

Int. J. Interact. Mob. Technol.

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The current study's objective examines contemporary advancements in learning utilizing digital technology for educational purposes during the recent pandemic outbreak. The study analysed the challenges, capabilities, and resilience of these digital learning environments and the future of digital learning. The PRISM statement is used to select records and assess the final 37 studies for the current investigation. According to the findings, the COVID-19 pandemic posed a significant challenge to educational institutions, and online learning was a challenging work for students and teachers. The availability of a large number of digital learning platforms, on the other hand, considerably mitigates the problem. Students' and teachers' skills and capacities have grown as a result of the learning process utilising digital platforms. The current study's findings show that education in the post-COVID-19 era is heavily reliant on digital sources, and that new technologies greatly enhance the learning process.

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The shift to digital: designing for learning from a culturally relevant interactive media perspective

Cited by 13 publications

References 9 publications

Exploring the Impact of Corporate Social Responsibility Communication through Social Media on Banking Customer E-WOM and Loyalty in Times of Crisis

Exploring the Impact of Corporate Social Responsibility Communication through Social Media on Banking Customer E-WOM and Loyalty in Times of Crisis

Using Social Media as a Medium for CSR Communication, to Induce Consumer–Brand Relationship in the Banking Sector of a Developing Economy

The Capabilities, Challenges, and Resilience of Digital Learning as a Tool for Education During the COVID-19

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