“…The results validate sustainable tourism as an outcome of both individual and contextual factors, and establish the pivotal role of novelty as it stimulates tourists' emotional experiences, excitement, value, and intentions, which, in turn, lead to higher satisfaction. Second, the results of this study directly support recent arguments for paying greater attention to tourists' behavior and the economic, social, and environmental values that sustainable tourism provides (Rodrigues, Rodrigues, & Peroff, 2014). Traditionally, the tourism literature has focused on how managers or the government can encourage and awake tourists' consciousness about the environment by, for example, providing official regulation and low justice to tourists.…”