“…This is precisely what makes social representations theory particularly apt for this study -as this is a theory developed as a counter to the theoretical and methodological individualism within both social psychology as a discipline (Farr, 1996;Foster, 1999) and within theories of prejudice (Augostinous and Reynolds, 2001), self-categorisation (Billig, 2002) and social identity (Howarth, 2002a) in particular. We need, too, to problematise the category of 'race' (Anderson, 2002;Condor, 1988) and examine the cultural production and institutionalisation of racism(s), as social psychology has failed to do (Ahmed, Nicolson and Spencer, 2000;Holdstock, 2000;Howitt and Owusu-Bempah, 1994;. This would enable us to develop an understanding of how discourses, practices and people are 'racialised' in order to maintain and defend structured inequalities in society (Wetherell and Potter, 1992).…”