This article theorizes the self-immolation of alleged Falun Gong practitioners in Tiananmen Square in 2001 in relation to literature on martyrdom, self-immolation, and political protest. It explores the cultural context in relation to Buddhist traditions of self-immolation, Chinese political protest, and other uses of self-immolation as political protest. It will seek to expand the analysis of why these self-immolations may be said to have “failed” as a form of protest, and present a set of four key factors. Issues of legitimation and authority in the events and their representation will be raised, especially the contested nature of whether the self-immolations were “religious,” looking at the different meanings of this term in Chinese and Western contexts. It is argued that both secular and religious self-immolation can be seen as legitimate in the public sphere.